Zaxby's & Sony Pictures Teamed Up for Ghostbusters-Themed Items
Elena Rahman — November 18, 2021 — Marketing
References: restaurantnews
Zaxby's teamed up with Sony Pictures to create Ghostbusters-themed meals for the new movie's launch. The restaurant incorporated the Ghostbusters Mini-Pufts characters into its TV spots and social content. Customers can also enjoy the limited edition Great 8 Boneless Wings Meal, tossed in one of Zaxby's nine sauces. The meals come with Zaxby's famous Texas Toast, crinkle-cut toast, and a drink.
In addition to the delicious meal offering, the fast-food restaurant also introduced a custom limited-edition Cherry Grape Blaster, an exclusive Coca-Cola Freestyle beverage that includes Sprite packed with bursts of grape and cherry.
EVP of Global Partnerships and Brand Management from Sony Entertainment Pictures expresses that "Zaxby's fun and quirky approach to integrating the Mini-Pufts into its creative aligns perfectly with the family-friendly audience appeal of Ghostbusters: Afterlife."
Image Credit: Shutterstock
In addition to the delicious meal offering, the fast-food restaurant also introduced a custom limited-edition Cherry Grape Blaster, an exclusive Coca-Cola Freestyle beverage that includes Sprite packed with bursts of grape and cherry.
EVP of Global Partnerships and Brand Management from Sony Entertainment Pictures expresses that "Zaxby's fun and quirky approach to integrating the Mini-Pufts into its creative aligns perfectly with the family-friendly audience appeal of Ghostbusters: Afterlife."
Image Credit: Shutterstock
Trend Themes
1. Movie-themed Restaurant Meals - Fast food restaurants can partner with movie studios to create themed meals and beverages to promote new movie releases and attract customers.
2. Brand Collaborations - Collaborating with well-known brands can increase brand image and enhance customer experience by providing exclusive and limited-edition items.
3. Limited-edition Offerings - Providing exclusive and limited-edition items such as meals and beverages can create a sense of urgency and increase customer demand and sales.
Industry Implications
1. Food and Beverage - The food and beverage industry can collaborate with entertainment companies to create themed products and increase customer engagement and sales.
2. Film and Entertainment - The film and entertainment industry can partner with fast food chains to promote new movie releases and create additional revenue streams through branded merchandise and collaborations.
3. Marketing and Advertising - Marketing and advertising agencies can work with restaurants and studios to develop and execute campaigns that leverage brand collaborations and limited-edition offerings to increase customer engagement and sales.
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