These New Moo Free Treats Come in Two Varieties
Michael Hemsworth — October 5, 2021 — Marketing
References: moofreechocolates & foodbev
UK-based vegan brand Moo Free has announced two new additions to its festive product lineup that will provide consumers with an alternative option to try out this holiday season.
The new products include the Olivia the Bear and the White Choccy Snowball, which are both soy-free and also gluten-free. The treats will be launching at major supermarkets in the UK including Waitrose, Tesco and Morrisons, while also being available online directly from the brand.
CEO of Moo Free Andrea Jessop commented on the new products saying, "Sales of our Christmas range have enjoyed double-digit growth each year, alongside the success of our all-year-round range. We are appealing to the increasing number of people following a range of diets from gluten-free to vegan. Our 2021 Christmas range is the largest yet with something for everyone, so we would urge retailers to stock up early.”
The new products include the Olivia the Bear and the White Choccy Snowball, which are both soy-free and also gluten-free. The treats will be launching at major supermarkets in the UK including Waitrose, Tesco and Morrisons, while also being available online directly from the brand.
CEO of Moo Free Andrea Jessop commented on the new products saying, "Sales of our Christmas range have enjoyed double-digit growth each year, alongside the success of our all-year-round range. We are appealing to the increasing number of people following a range of diets from gluten-free to vegan. Our 2021 Christmas range is the largest yet with something for everyone, so we would urge retailers to stock up early.”
Trend Themes
1. Festive Dairy-free Chocolate Alternatives - Opportunities for dairy-free and vegan brands to capitalize on the increasing demand for plant-based alternatives during festive seasons.
2. Expansion of Gluten-free Offerings - The growth of gluten-free product options and their increasing availability in major supermarkets and through online sales channels presents opportunities for businesses to cater to gluten-free consumers.
3. Increase in Soy-free Options - The rise in soy-free offerings allows brands to appeal to consumers with soy allergies or who avoid soy products for other reasons, presenting opportunities for innovators in the food industry.
Industry Implications
1. Vegan-friendly Food Brands - Vegan brands can take advantage of the festive season demand for plant-based chocolate and expand their product lineup with new offerings, providing additional revenue streams.
2. Gluten-free Food Brands - Businesses specializing in gluten-free products can leverage the increasing demand for gluten-free options, particularly during festive seasons, by exploring new markets and channels for distribution.
3. Alternative Protein Brands - As soy-free options continue to grow, alternative protein brands have the opportunity to appeal to a wider audience by creating products that are free from allergens and fit various dietary restrictions.
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