Monster Radio Ads Warn Against 'Last Song Syndrome'
Shelby Lee Walsh — November 20, 2009 — Pop Culture
References: rx931 & adsoftheworld
Monster Radio RX 93.1 has paired up with advertising agency DM9JaymeSyfu (based in Manila in the Philippines) to bring you this series of memorable print ads. The slogan of their campaign is "Beware of last song syndrome" and let's face it, we've all been there at one point or another. Everyone gets an undesirable song (Journey's 'Don't Stop Believing,' Prince's 'Kiss,' etc.) stuck in our noodle that you just can't seem to shake.
These Monster Radio ads take that feeling to the extreme by showing characters with their head exploding, ears bleeding and throwing up. Careful, if you listen to Monster Radio you just might pick up a catchy tune or two.
These Monster Radio ads take that feeling to the extreme by showing characters with their head exploding, ears bleeding and throwing up. Careful, if you listen to Monster Radio you just might pick up a catchy tune or two.
Trend Themes
1. Memorable Print Ads - Disruptive innovation opportunity: Creating ads that leave a lasting impression on viewers.
2. Last Song Syndrome - Disruptive innovation opportunity: Developing technologies or services that help people get rid of unwanted songs stuck in their heads.
3. Extreme Visuals in Advertising - Disruptive innovation opportunity: Exploring the use of shocking or provocative imagery in advertisements to capture audience attention.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporating innovative and attention-grabbing techniques in advertising campaigns.
2. Radio - Disruptive innovation opportunity: Designing radio stations or platforms that provide personalized song recommendations to avoid 'last song syndrome.'
3. Music Streaming - Disruptive innovation opportunity: Creating music streaming services with features that allow users to easily remove unwanted songs from their playlists.
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