Minor Figures Hyper Oat Comes in Four Flavors
Michael Hemsworth — April 24, 2025 — Lifestyle
References: minorfigures & foodbev
The Minor Figures Hyper Oat drinks are a new line of functional refreshments from the plant-based beverage brand that address consumer demand for food products with additional vitamins, minerals and more in the mix. The drinks come in four flavors including Berry, Matcha, Turmeric and Mango, which are each infused with impressive flavor, but also adaptogens and nootropics. Berry features protein and calcium for a post-workout boost, while Matcha features zinc and pantothenic acid to support mental clarity and Turmeric has baobab and vitamin D. Finally, Mango is packed with vitamin B12 to offer an energy boost.
The Minor Figures Hyper Oat drinks are making their debut in the UK where shoppers will be able to find the Berry and Mango flavors at Waitrose with Ocado, Morrisons and additional retailers receiving stock starting in May.
The Minor Figures Hyper Oat drinks are making their debut in the UK where shoppers will be able to find the Berry and Mango flavors at Waitrose with Ocado, Morrisons and additional retailers receiving stock starting in May.
Trend Themes
1. Functional Beverages - This trend highlights a shift towards drinks that not only quench thirst but also provide additional health benefits through vitamins, minerals, and functional ingredients like adaptogens.
2. Personalized Nutrition - Consumers are increasingly seeking out beverages tailored to specific nutritional needs, encouraging the development of drinks like oat milks that offer targeted benefits such as mental clarity enhancement or energy boosting.
3. Flavor-infused Health Drinks - The integration of diverse flavors like Berry, Matcha, and Mango with health-oriented ingredients signifies a trend towards making nutritious drinks more appealing and palatable.
Industry Implications
1. Plant-based Beverage Industry - This industry is expanding rapidly as it innovates by incorporating health-enhancing ingredients into popular drinks like oat milk, catering to health-conscious and sustainability-focused consumers.
2. Functional Foods Market - Growth in this industry is driven by the demand for consumables that offer additional health benefits, thus the inclusion of vitamins, minerals, and nootropics in everyday drinks presents new opportunities.
3. Nutraceuticals and Supplements - Innovations in this sector are integrating health supplements directly into food and beverage products, providing consumers with convenient ways to intake functional ingredients in their daily diets.
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