Vimto Wonderfuel Brings a Nutritious Boost to Breakfast Routines
Georgia Wray Norsten — March 24, 2025 — Lifestyle
References: foodbev
Vimto 'Wonderfuel' is transforming morning hydration with a new functional squash designed specifically for breakfast. This innovative launch from Nichols blends real fruit juice with essential nutrients, delivering great taste with zero added sugar. It's a refreshing step forward in functional beverages, especially for families looking to upgrade their breakfast game.
Packed with vitamins B, C, and D, iron, and zinc, Vimto Wonderfuel supports immunity and energy right from the first sip. Available in three vibrant flavours -- 'apple & blackberry,' 'summer fruits,' and 'mango & orange' -- it's a kid-friendly, parent-approved option that makes nutrition easy to pour.
With only 12% of squash consumption happening at breakfast, Vimto is setting its sights on untapped potential, aiming to redefine what belongs on the breakfast table. It is now available in 725ml bottles at major UK retailers like Tesco, Sainsbury's, Morrisons, and Booths.
Image Credit: Vimto
Packed with vitamins B, C, and D, iron, and zinc, Vimto Wonderfuel supports immunity and energy right from the first sip. Available in three vibrant flavours -- 'apple & blackberry,' 'summer fruits,' and 'mango & orange' -- it's a kid-friendly, parent-approved option that makes nutrition easy to pour.
With only 12% of squash consumption happening at breakfast, Vimto is setting its sights on untapped potential, aiming to redefine what belongs on the breakfast table. It is now available in 725ml bottles at major UK retailers like Tesco, Sainsbury's, Morrisons, and Booths.
Image Credit: Vimto
Trend Themes
1. Breakfast-focused Functional Beverages - Targeting the underutilized breakfast market, functional drinks are being reformulated to appeal more as morning hydration options.
2. Kid-friendly Nutritional Solutions - Products that combine essential vitamins and nutrients with flavors appealing to children are gaining traction, offering a way to simplify nutrition for families.
3. Sugar-free Beverage Innovation - With increasing consumer demand for healthier options, sugar-free drinks that maintain great taste open new avenues in the beverage sector.
Industry Implications
1. Health-conscious Beverages - As consumers seek healthier alternatives, there’s a growing opportunity in drinks that provide nutritional benefits without added sugars.
2. Family-oriented Food Products - Products that are easily incorporated into family routines, particularly those enhancing nutrition, can capture a significant share of the household market.
3. Retail Grocery Innovations - Major retailers explore shelf space expansion for breakfast-oriented beverages to tap into newly identified consumer demands.
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