Plenish Enriched Oat M*lk is Made with No Oils or Additives
Michael Hemsworth — March 6, 2025 — Lifestyle
References: plenishdrinks & retailtimes
Plenish Enriched Oat M*lk is being added to the dairy alternative brand's product portfolio in the UK as a flavorful, versatile alternative to traditional dairy milk. The product is crafted with a clean label profile that includes no oils or additives in response to more consumers seeking to avoid these ingredients. The product is fortified with essential vitamins and minerals to have each 250ml serving containing more than 35% of the daily recommended intake for vitamin D, while also featuring calcium, riboflavin, iodine and vitamin B12.
Managing Director, Breakthrough Brands, at Carlsberg Britvic Russel Goldman spoke on the new Plenish Enriched Oat M*lk saying, "At Plenish, we’re committed to providing retailers with the plant-based options that today’s consumers demand, while also remaining dedicated to being transparent with our ingredients. Our reformulated Organic Oat M*lk continues to feature just three simple, natural ingredients, but now with a creamier texture, while Plenish Enriched caters to the growing demand for fortified nutrition, with ingredients chosen for their genuine benefits to consumers’ health."
Managing Director, Breakthrough Brands, at Carlsberg Britvic Russel Goldman spoke on the new Plenish Enriched Oat M*lk saying, "At Plenish, we’re committed to providing retailers with the plant-based options that today’s consumers demand, while also remaining dedicated to being transparent with our ingredients. Our reformulated Organic Oat M*lk continues to feature just three simple, natural ingredients, but now with a creamier texture, while Plenish Enriched caters to the growing demand for fortified nutrition, with ingredients chosen for their genuine benefits to consumers’ health."
Trend Themes
1. Clean-label Dairy Alternatives - The growing demand for transparent ingredients in dairy alternatives is prompting brands to develop products free of oils and additives, appealing to health-conscious consumers.
2. Fortification in Plant-based Beverages - Plant-based beverage brands are now incorporating essential vitamins and minerals into their formulations to cater to consumers seeking fortified nutrition.
3. Minimalist Ingredient Movement - Emphasizing simplicity, brands are capitalizing on consumers' preference for minimalist ingredient lists that contribute to a cleaner and more natural product profile.
Industry Implications
1. Plant-based Milk Industry - The plant-based milk industry is expanding its reach with fortified and clean-label formulations, meeting the rising consumer demand for functional and natural products.
2. Functional Beverage Industry - As consumers seek increased health benefits from their beverages, the functional beverage industry is innovating with fortified offerings that enhance nutritional intake.
3. Health and Wellness Industry - A focus on transparency and nutrient fortification in products is transforming the health and wellness industry, aligning with consumer interest in maintaining a balanced and informed diet.
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