Floatmilk's Original Oatmilk +Adaptogens Won a World Dairy Innovation Award
Laura McQuarrie — October 18, 2024 — Lifestyle
References: foodbev
Floatmilk's Original Oatmilk +Adaptogens is a premium alternative milk with a coffeehouse-style formula for creating rich, creamy drinks without dairy.
Consumers want plant-based milk alternatives with advanced formulas that froth and foam as well as traditional dairy. In response, brands are developing high-performance, barista-quality options that deliver rich texture and consistency without relying on oils, gums or filler ingredients. Going above and beyond health-conscious consumers' basic interests, Floatmilk developed an adaptogen-enhanced oat-based beverage to help the body better respond to stress, anxiety and fatigue, all while supporting whole-body well-being.
Floatmilk's plant-based drink is such a standout that the Original Oatmilk + Adaptogens won the Dairy Alternative Innovation category at the World Dairy Innovation Awards 2024.
Consumers want plant-based milk alternatives with advanced formulas that froth and foam as well as traditional dairy. In response, brands are developing high-performance, barista-quality options that deliver rich texture and consistency without relying on oils, gums or filler ingredients. Going above and beyond health-conscious consumers' basic interests, Floatmilk developed an adaptogen-enhanced oat-based beverage to help the body better respond to stress, anxiety and fatigue, all while supporting whole-body well-being.
Floatmilk's plant-based drink is such a standout that the Original Oatmilk + Adaptogens won the Dairy Alternative Innovation category at the World Dairy Innovation Awards 2024.
Trend Themes
1. Adaptogen-enhanced Beverages - Drink formulations are now incorporating adaptogens to aid stress, anxiety, and fatigue relief while supporting overall well-being.
2. Advanced Plant-based Milk Alternatives - Brands are crafting plant-based milks with high-performance, barista-quality features to replicate the rich texture and consistency of traditional dairy without additives.
3. Award-winning Dairy Alternatives - Innovative dairy alternatives like Floatmilk's oatmilk are being recognized at prestigious industry awards, highlighting the growing acceptance and quality of plant-based options.
Industry Implications
1. Functional Beverage Industry - The push towards adaptogen-enhanced beverages presents opportunities for new product lines that cater to stress and wellness-oriented consumers.
2. Plant-based Food Industry - There is increasing demand for plant-based milk alternatives that offer both nutritional benefits and textural qualities closest to traditional dairy.
3. Health and Wellness Industry - The integration of adaptogens into everyday beverages reflects the broader trend of consumers seeking functional foods for holistic health benefits.
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