Each Mr Tipsy Alcoholic Ice Cream Flavor Features a Fun Character
Laura McQuarrie — August 24, 2020 — Marketing
References: facebook & packagingoftheworld
Mr Tipsy is an alcoholic ice cream brand and its playful packaging uses a different character to bring each unique flavor to life. While Rum Forrest, Rum is a flavor that shows a high-action fruit with a sweatband, Ello Limoncello pictures a citrus fruit with a musical instrument. The vibrant flavors come in between 5% and 10% ABV, with Tequiline Me Softly sitting on the high end.
These alcohol-infused products include a unique way to experience everything from rosé wine and tequila to vodka. While Is This the Way to Amaretto combines a creamy base of amaretto ice cream with vanilla, Don't Pimms Me Off shares the fresh and fruity flavors of mint, Pimms, berries, vodka and lime juice.
Image Credit: Mr Tipsy
These alcohol-infused products include a unique way to experience everything from rosé wine and tequila to vodka. While Is This the Way to Amaretto combines a creamy base of amaretto ice cream with vanilla, Don't Pimms Me Off shares the fresh and fruity flavors of mint, Pimms, berries, vodka and lime juice.
Image Credit: Mr Tipsy
Trend Themes
1. Personified Packaging - The use of characters on packaging to bring unique flavors to life offers an opportunity for disruptive innovation.
2. Alcoholic Ice Cream - The rise of alcohol-infused ice cream presents a disruptive innovation opportunity to explore unique flavor combinations and experiences.
3. Vibrant Flavors - The introduction of vibrant and unconventional flavors in alcoholic ice cream creates an opportunity for disruptive innovation in the frozen dessert industry.
Industry Implications
1. Packaging - The unique packaging approach of personifying ice cream flavors can disrupt the traditional packaging industry by creating memorable and engaging brand experiences.
2. Alcohol Industry - The emergence of alcoholic ice cream provides a disruptive innovation opportunity for the alcohol industry to tap into new consumer segments and create unique products.
3. Frozen Dessert Industry - The introduction of vibrant and unconventional flavors in alcoholic ice cream can disrupt the frozen dessert industry by attracting novelty-seeking consumers and offering new taste experiences.
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