CENTR Enhanced is a New CBD-Free Wellness Drink
Niko Pajkovic — August 18, 2022 — Lifestyle
References: findyourcentr & bevnet
CENTR Brands Corp., a premium functional drink brand specializing in CBD-infused beverages, has announced the launch of a new non-CBD functional sparkling water called 'CENTR Enhanced.' The new beverage represents a move by the company to expand beyond its CBD-focused roots.
Instead of CBD, CENTR Enhanced is formulated using natural adaptogens and nootropics. According to the company, the beverage is able to enhance mood, boost cognition, relieve stress, and support immune function.
"Consumers today have higher expectations for what they get out of their beverage experience, they want to combine a positive flavor experience with a functional, formulated beverage that can also support physical as well as psychological wellness. Simply put, they are seeking new ways to find their CENTR. CENTR Enhanced meets that expectation by delivering just that, a great-tasting, good-for-you beverage that consumers can feel good about enjoying," said CENTR Brands CEO Arjan Chima.
Image Credit: CENTR Brands Corp.
Instead of CBD, CENTR Enhanced is formulated using natural adaptogens and nootropics. According to the company, the beverage is able to enhance mood, boost cognition, relieve stress, and support immune function.
"Consumers today have higher expectations for what they get out of their beverage experience, they want to combine a positive flavor experience with a functional, formulated beverage that can also support physical as well as psychological wellness. Simply put, they are seeking new ways to find their CENTR. CENTR Enhanced meets that expectation by delivering just that, a great-tasting, good-for-you beverage that consumers can feel good about enjoying," said CENTR Brands CEO Arjan Chima.
Image Credit: CENTR Brands Corp.
Trend Themes
1. Adaptogen Sparkling Waters - Beverage companies can develop their own line of sparkling waters infused with natural adaptogens to provide better emotional and physical benefits to the consumers.
2. Nootropic-based Beverages - Brands can launch a unique line of functional drinks containing nootropics to enhance mood, mental clarity, and relieve stress or anxiety, with or without CBD or THC.
3. Cbd-free Wellness Drinks - Businesses can expand product offerings by offering CBD-free wellness drinks for customers who want the benefits of functional beverages but without CBD as an ingredient.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by creating functional drinks using natural adaptogens and nootropics to offer innovative and unique beverages.
2. Cbd-infused Beverage Industry - Brands can transition away from CBD-infused drinks to create a new market for CBD-free wellness drinks and use natural herbs to promote health benefits.
3. Health and Wellness Industry - Businesses in the health and wellness industry can explore offering functional drinks containing natural adaptogens and nootropics to join the growing market for wellness products.
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