McDonald's Belgium Celebrates Pride With a Package-Inspired Rainbow Flag
Grace Mahas — June 12, 2019 — Social Good
References: press.tbwagroup.be & mcdonalds
McDonald's Belgium recently launched a redesigned rainbow flag to celebrate inclusion for Gay Pride. The flag is made from pre-existing product packaging, which were already vibrant and colorful.
McDonald's has previously celebrated Pride with colorful packaging in the past, but McDonald's Belgium has outdone itself with the alluring flag. The flag features packaging for 'Big Mack,' '9 McNuggets,' 'Snacks,' 'Royal,' and 'Filet-O-Fish.' The colors included are red, orange, yellow, green, blue, light blue, and purple, which makes up the traditional pride flag rainbow. The campaign features a woman enclosed in the flag in front of a Belgian Pride Brussels flag.
Inclusivity and diversity is a growing movement among consumers, so McDonald's Belgium inclusive flag will spark brand loyalty. Mcdonald's Belgium hopes to celebrate "Good Moments For Everyone."
Image Credit: McDonald's Belgium
McDonald's has previously celebrated Pride with colorful packaging in the past, but McDonald's Belgium has outdone itself with the alluring flag. The flag features packaging for 'Big Mack,' '9 McNuggets,' 'Snacks,' 'Royal,' and 'Filet-O-Fish.' The colors included are red, orange, yellow, green, blue, light blue, and purple, which makes up the traditional pride flag rainbow. The campaign features a woman enclosed in the flag in front of a Belgian Pride Brussels flag.
Inclusivity and diversity is a growing movement among consumers, so McDonald's Belgium inclusive flag will spark brand loyalty. Mcdonald's Belgium hopes to celebrate "Good Moments For Everyone."
Image Credit: McDonald's Belgium
Trend Themes
1. Inclusive Packaging - Using vibrant and colorful packaging to show support for inclusivity and diversity.
2. Celebrating Pride - Launching special campaigns and products to celebrate the LGBTQ+ community during Pride month.
3. Repurposing Materials - Creating new products or designs by utilizing pre-existing packaging materials.
Industry Implications
1. Food and Beverage - Using inclusive packaging and launching special campaigns to cater to diverse consumer preferences.
2. Advertising and Marketing - Developing creative campaigns that celebrate inclusivity and resonate with diverse target audiences.
3. Sustainability and Recycling - Promoting the repurposing of materials and reducing waste through innovative design solutions.
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