The Wayback Burgers Pride Shake Supports the LGBTQ Community
Michael Hemsworth — June 13, 2020 — Marketing
References: waybackburgers & chewboom
The Wayback Burgers Pride Shake has been introduced by the brand as a new offering for consumers to enjoy this Pride Month that they can feel good about in more ways than one.
The shake features a premium recipe that starts off with a vanilla shake that has been topped with ample rainbow sprinkles to help the various colors really pop. The milkshake comes as one of several themed food products that brands are creating to show their support for the LGBTQ community.
The Wayback Burgers Pride Shake will also support the Boys & Girls Clubs of America with funds raised going directly towards the organization to help it continue to support equity and inclusion for all children.
Image Credit: Wayback Burgers
The shake features a premium recipe that starts off with a vanilla shake that has been topped with ample rainbow sprinkles to help the various colors really pop. The milkshake comes as one of several themed food products that brands are creating to show their support for the LGBTQ community.
The Wayback Burgers Pride Shake will also support the Boys & Girls Clubs of America with funds raised going directly towards the organization to help it continue to support equity and inclusion for all children.
Image Credit: Wayback Burgers
Trend Themes
1. Pride-themed Food Products - The introduction of pride-themed food products showcases the growing trend of brands supporting the LGBTQ community.
2. Equity and Inclusion Initiatives - The partnership between Wayback Burgers and Boys & Girls Clubs of America highlights the trend of businesses prioritizing equity and inclusion in their corporate social responsibility efforts.
3. Celebrating Diversity Through Culinary Offerings - The Wayback Burgers Pride Shake exemplifies the trend of using culinary experiences as a way to celebrate and embrace diversity.
Industry Implications
1. Food and Beverage - The introduction of pride-themed milkshakes presents an opportunity for food and beverage companies to tap into the LGBTQ market and show their support for diversity and inclusion.
2. Nonprofit and Social Impact - The collaboration between Wayback Burgers and Boys & Girls Clubs of America demonstrates the potential for nonprofits and social impact organizations to partner with businesses to drive positive change and support marginalized communities.
3. Hospitality and Restaurants - Restaurants and hospitality businesses can capitalize on the trend of creating themed food offerings that celebrate diversity, such as the Wayback Burgers Pride Shake, to attract customers and demonstrate their commitment to inclusivity.
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