Burger King Austria Just Debuted a New Pride Whopper
Katherine Pendrill — June 8, 2022 — Lifestyle
References: chewboom
Pride Month has officially arrived and Burger King Austria is celebrating with a limited-time new burger dubbed the 'Pride Whopper.'
The description for the new Pride Whopper initially sounds like any other Whopper burger: a quarter-pound seasoned, flame-grilled beef patty topped with sliced tomatoes, crisp lettuce, ketchup, creamy mayonnaise, sliced pickles, and sliced white onions. However, what sets this burger apart is that each Pride Whopper features two of the same-side buns – either two bun tops or two bun bottoms. As the brand explains, this represents “equal love and equal rights.”
While the new burger has seen mixed reactions from consumers, it's clear that big brands like Burger King want to convey their support for the LGBTQ+ community during Pride Month.
Image Credit: Burger King Austria
The description for the new Pride Whopper initially sounds like any other Whopper burger: a quarter-pound seasoned, flame-grilled beef patty topped with sliced tomatoes, crisp lettuce, ketchup, creamy mayonnaise, sliced pickles, and sliced white onions. However, what sets this burger apart is that each Pride Whopper features two of the same-side buns – either two bun tops or two bun bottoms. As the brand explains, this represents “equal love and equal rights.”
While the new burger has seen mixed reactions from consumers, it's clear that big brands like Burger King want to convey their support for the LGBTQ+ community during Pride Month.
Image Credit: Burger King Austria
Trend Themes
1. Pride-inspired Menu Offerings - Brands can capitalize on Pride Month by offering limited-time menu items inspired by the LGBTQ+ community to show support and gain attention.
2. Inclusive Packaging and Design - Incorporating LGBTQ+ symbols or messages into packaging and marketing materials can create a sense of inclusivity and promote awareness.
3. Cause Marketing Campaigns - Partnering with LGBTQ+ organizations and promoting a commitment to diversity and inclusion can increase brand loyalty and social impact.
Industry Implications
1. Fast Food - Fast food chains can tap into Pride Month with creative menu offerings and marketing campaigns to promote inclusivity and support for the LGBTQ+ community.
2. Marketing and Advertising - Marketing firms and ad agencies can advise their clients on creating inclusive branding and messaging specifically tailored to the LGBTQ+ community.
3. Nonprofit and Advocacy - LGBTQ+ nonprofit and advocacy organizations can partner with brands to promote their mission and engage a wider audience during Pride Month.
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