The Habit Burger Grill Rainbow Shake is Deliciously Celebratory
Michael Hemsworth — May 25, 2023 — Lifestyle
References: habitburger & chewboom
The Habit Burger Grill Rainbow Shake has been announced as a new offering at participating locations to help consumers enjoy a delicious treat when celebrating Pride Month. The shake features a base of vanilla ice cream that has been blended up with rainbow cereal to give it a chromatic appearance before being topped with a strawberry puree, passionfruit puree and blue raspberry syrup. The shake is then finished with whipped cream and an additional sprinkling of crushed rainbow cereal for a final touch of color and flavor.
The Habit Burger Grill Rainbow Shake will be available for a limited time with $1 being donated from every one sold (up to $50,000) donated to the It Gets Better project to support LGBTQ+ youth around the world.
Image Credit: The Habit
The Habit Burger Grill Rainbow Shake will be available for a limited time with $1 being donated from every one sold (up to $50,000) donated to the It Gets Better project to support LGBTQ+ youth around the world.
Image Credit: The Habit
Trend Themes
1. Pride Month Food and Beverages - Opportunities exist for restaurants and brands to create limited-edition items that celebrate diversity and inclusivity, with a portion of sales donated to related nonprofit organizations.
2. Rainbow-themed Foods and Drinks - There is a potential to offer consumers visually-striking menu items that utilize a rainbow color scheme, potentially using natural food coloring sources to appeal to health-conscious customers.
3. Cause-related Marketing Campaigns - Brands and companies can align themselves with charitable causes and events to increase brand loyalty and awareness, in addition to making a meaningful impact on social and humanitarian issues.
Industry Implications
1. Food and Beverage - Opportunities exist for restaurants, cafes, and fast-food chains to create limited-edition menu items that are visually vibrant and connect with customers on a personal and emotional level.
2. Nonprofit Organizations - This trend represents an opportunity for nonprofit organizations to collaborate with for-profit businesses and use cause-related marketing to raise awareness and funds for their important social causes.
3. Marketing and Advertising - Agencies and marketing teams can help brands develop effective strategies to communicate their values and align themselves with charitable organizations in order to create a positive impact while also increasing customer loyalty and engagement.
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