SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Grace Mahas — November 14, 2022 — Social Media
References: mheducation & ampagency
Boston-based full-service agency AMP Agency recently released a new campaign for McGraw Hill’s new app SHARPEN. SHARPEN is a revolutionary mobile study app that delivers learning via a continuous content feed, bite-sized videos, swipeable study tools, and a personalized activity dashboard. The new app aims to be "just as engaging and convenient as social media."
The fully-integrated digital marketing campaign address key insights from the recent survey by McGraw Hill and Morning Consult: students are overwhelmed and have issues focusing and trusting the content they find on social media channels. The app aims to be reputable and engaging, solving these pain points for students.
“We were excited to collaborate with AMP to create a campaign supporting our new study tool that helps students stay focused with engaging content they know they can trust,” says McGraw Hill Chief Transformation and Strategy Officer, Justin Singh. “The campaign taps into Gen Z and collegiate culture with fun, social media inspired creative designed to get students excited.”
SHARPEN, available in the App Store, blends a social media-inspired, mobile-first design with trusted content built specifically to align with popular college courses.
Image Credit: SHARPEN
The fully-integrated digital marketing campaign address key insights from the recent survey by McGraw Hill and Morning Consult: students are overwhelmed and have issues focusing and trusting the content they find on social media channels. The app aims to be reputable and engaging, solving these pain points for students.
“We were excited to collaborate with AMP to create a campaign supporting our new study tool that helps students stay focused with engaging content they know they can trust,” says McGraw Hill Chief Transformation and Strategy Officer, Justin Singh. “The campaign taps into Gen Z and collegiate culture with fun, social media inspired creative designed to get students excited.”
SHARPEN, available in the App Store, blends a social media-inspired, mobile-first design with trusted content built specifically to align with popular college courses.
Image Credit: SHARPEN
Trend Themes
1. Engaging Study Apps - The trend towards creating educational apps that mimic the appeal of social media presents an opportunity for businesses to tap into the growing market of Gen Z and other tech-savvy students.
2. Personalized Learning - The increasing demand for personalized education delivery opens up opportunities for businesses to develop apps with custom activity dashboards or tailored content feeds that cater to individual students' unique learning needs.
3. Mobile Learning Tools - The rise of mobile learning apps like SHARPEN signals a trend towards a more flexible and accessible approach to education that can be accessed anytime and anywhere, presenting an opportunity for businesses to develop tools with features like swipeable study tools and bite-sized videos that facilitate learning on-the-go.
Industry Implications
1. Education Technology - The development of study apps like SHARPEN highlights opportunities for edtech companies to harness the power of mobile devices and social media-inspired design to create innovative digital learning tools and personalized learning environments.
2. Digital Marketing - Digital marketing agencies and professionals can capitalize on the trend towards social media-like study apps by creating campaigns that target students and young adults who are tech-savvy and prefer engaging content in their study materials.
3. Publishing - The emergence of apps like SHARPEN presents an opportunity for publishing houses to create digital learning materials that are tailored to popular college courses and designed to mimic the entertaining and appealing format of social media content.
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