Matcha Republic Sells Matcha in Picturesque Packaging
Laura McQuarrie — July 20, 2021 — Lifestyle
References: prtimes.jp & soranews24
Kyoto Uji Matcha seller Matcha Republic differentiates itself by selling matcha bottles that are styled like containers of ink. The pre-bottled matcha latte drinks are square in shape and they share a highly giftable way for people to share a love of matcha with others.
Unlike many matcha products that are packaged in cans or slim bottles, these ones stand out as designs that deserve to be displayed, especially since they show off the natural color of matcha so well.
For a limited time, the special bottle design is coming to a Tokyo department store with limited-edition treats. Matcha Republic is opening up a pop-up stall at the Shibuya Hikarie ShinQs B2 Food Stage, where matcha lovers can find a limited-edition Premium Matcha Latte made with hand-picked, stone-ground, roasted Uji matcha leaves.
Unlike many matcha products that are packaged in cans or slim bottles, these ones stand out as designs that deserve to be displayed, especially since they show off the natural color of matcha so well.
For a limited time, the special bottle design is coming to a Tokyo department store with limited-edition treats. Matcha Republic is opening up a pop-up stall at the Shibuya Hikarie ShinQs B2 Food Stage, where matcha lovers can find a limited-edition Premium Matcha Latte made with hand-picked, stone-ground, roasted Uji matcha leaves.
Trend Themes
1. Artistic Packaging - There is an opportunity for companies to create artistic and giftable packaging for their products to attract more consumers.
2. Limited-edition Offerings - Creating limited-edition offerings could create more opportunities for companies to appeal to niche markets and generate excitement for their products.
3. Natural Product Showcase - Creating unique packaging that shows off the natural colors and features of a product may be a way for companies to differentiate themselves in a crowded market.
Industry Implications
1. Food & Beverage - This trend could apply to any kind of consumable, but especially to the food and beverage industry, where artistic packaging and limited-edition offerings could create buzz and attract more customers.
2. Gifts & Souvenirs - This trend may create opportunities for companies in the gifts and souvenirs industries, where artistic packaging and unique limited-edition offerings may be particularly attractive to consumers.
3. Organic Products - A trend towards showcasing the natural qualities of a product may be especially relevant to the organic products industry, where authenticity and naturalness play a central role in the marketing and branding of products.
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