Costa Coffee's Matcha Espresso Latte Energizes by the Bottle
Laura McQuarrie — May 29, 2023 — Lifestyle
References: soranews24
Costa Coffee is treating consumers in Japan to its first-ever matcha flavor with the launch of a Matcha Espresso Latte in a bottle. This energizing new drink is poised to stand out in a market that's full of vending machines selling canned coffees and other beverages, and it does so by combining 100% domestically grown matcha with rich espresso and milk. This fusion of ingredients brings together the bold flavors of espresso with the earthy, vibrant notes of matcha, creating a harmonious fusion that appeals to coffee and tea enthusiasts alike.
Beyond taste, this barista-quality bottled beverage offers the benefits of caffeine and antioxidants from both matcha and espresso, providing a balanced energy boost and potential health advantages.
As a ready-to-drink product, Matcha Espresso Latte works exceptionally well, since it eliminates the need for special preparation and allows consumers to conveniently enjoy invigorating and refreshing benefits on the go.
Beyond taste, this barista-quality bottled beverage offers the benefits of caffeine and antioxidants from both matcha and espresso, providing a balanced energy boost and potential health advantages.
As a ready-to-drink product, Matcha Espresso Latte works exceptionally well, since it eliminates the need for special preparation and allows consumers to conveniently enjoy invigorating and refreshing benefits on the go.
Trend Themes
1. Matcha-flavored Beverages - Expanding matcha flavors to ready-to-drink bottled beverages presents opportunities for disruption in the beverage industry.
2. Combining Traditional Ingredients - Innovative combinations of traditional ingredients like matcha and espresso could provide new opportunities for product development in the beverage industry.
3. Convenient Health Products - Ready-to-drink bottled beverages that offer health benefits like caffeine and antioxidants to consumers provide opportunities for disruptive innovation in the health and wellness industry.
Industry Implications
1. Beverage - Combining traditional ingredients like matcha and espresso into bottled beverages could disrupt the ready-to-drink beverage industry.
2. Health and Wellness - Ready-to-drink bottled beverages that offer health benefits like caffeine and antioxidants to consumers provide opportunities for disruptive innovation in the health and wellness industry.
3. Fast Food - Introducing new flavors like matcha to popular fast food chains could disrupt the industry and attract new customers.
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