MatchaKo is a Low-Calorie Alternative to Sugary Drinks
Laura McQuarrie — January 27, 2023 — Lifestyle
References: matchako & bevindustry
MatchaKo is making it easier than ever to take ceremonial-grade matcha on the go with its first ready-to-drink premium matcha beverage. The certified organic beverage is vegan and Non-GMO Project verified, and it's ready to be enjoyed as a low-calorie alternative to high-sugar drinks.
Featuring ceremonial-grade matcha sourced from Japan, the canned drinks share the benefits of matcha, which offers similar caffeine levels to coffee but without the undesirable side effects. Additionally, MatchaKo "contains over 100 times the number of antioxidants found in ordinary tea and includes an abundance of nutrients and minerals." This metabolism-boosting beverage helps to sharpen the focus and enhance energy, all the while contributing to an overall sense of well-being.
These matcha beverages spotlight the beauty of a high-quality, all-natural ingredient that's a cut above many matcha offerings.
Featuring ceremonial-grade matcha sourced from Japan, the canned drinks share the benefits of matcha, which offers similar caffeine levels to coffee but without the undesirable side effects. Additionally, MatchaKo "contains over 100 times the number of antioxidants found in ordinary tea and includes an abundance of nutrients and minerals." This metabolism-boosting beverage helps to sharpen the focus and enhance energy, all the while contributing to an overall sense of well-being.
These matcha beverages spotlight the beauty of a high-quality, all-natural ingredient that's a cut above many matcha offerings.
Trend Themes
1. Ceremonial-grade Matcha Beverages - The rise of canned, ready-to-drink ceremonial-grade matcha beverages as a healthier alternative to high-sugar drinks presents opportunities for innovation in the healthy drinks industry.
2. Low-calorie Beverage Alternatives - The growing trend towards low-calorie, high-nutrient drink options provides opportunities for disruption within the beverage industry.
3. Functional Beverages - The increasing demand for functional beverages that contribute to overall well-being and offer unique health benefits presents opportunities for innovation in the beverage industry.
Industry Implications
1. Healthy Drinks - The rise in popularity of matcha beverages as a healthy drink option presents opportunities for innovation within the healthy drinks industry.
2. Functional Foods - The trend towards incorporating functional ingredients in foods and beverages presents opportunities for innovation within the functional foods industry.
3. Canned Beverage Packaging - The trend towards canned, ready-to-drink beverages presents opportunities for disruption within the beverage packaging industry.
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