The Starbucks Matcha Latte with Honnori Hojicha is Easy to Enjoy
Michael Hemsworth — June 16, 2023 — Lifestyle
References: suntory & soranews24
The Starbucks Matcha Latte with Honnori Hojicha is a new product created by Suntory Japan for the convenience store channel in Japan to allow for easier access to the cafe brand's signature refreshments.
The drink comes packaged in a convenient takeaway cup, and consists of a tea latte made with ample Uji matcha to maximize the rich flavor of the green tea refreshment. The drink is rounded out with milk and roasted green tea (hojicha) to further increase the creamy, flavorful nature of the refreshment.
The Starbucks Matcha Latte with Honnori Hojicha comes with a straw attached to the cup to further enhance its ability to be easily enjoyed while out or the house or commuting. Priced at 230 yen, the drink is arriving at convenience stores in Japan only starting June 20, 2023.
Image Credit: Suntory Japan
The drink comes packaged in a convenient takeaway cup, and consists of a tea latte made with ample Uji matcha to maximize the rich flavor of the green tea refreshment. The drink is rounded out with milk and roasted green tea (hojicha) to further increase the creamy, flavorful nature of the refreshment.
The Starbucks Matcha Latte with Honnori Hojicha comes with a straw attached to the cup to further enhance its ability to be easily enjoyed while out or the house or commuting. Priced at 230 yen, the drink is arriving at convenience stores in Japan only starting June 20, 2023.
Image Credit: Suntory Japan
Trend Themes
1. Convenience Store Matcha Lattes - Disruptive Innovation Opportunity: Explore the potential for creating and distributing premium matcha latte products specifically designed for convenience store channels.
2. Takeaway Cup Packaging - Disruptive Innovation Opportunity: Develop eco-friendly and sustainable takeaway cup solutions to enhance the convenience and portability of beverages.
3. Convenient Beverage Consumption - Disruptive Innovation Opportunity: Leverage technology to create innovative packaging and drink accessories that enhance the on-the-go consumption experience.
Industry Implications
1. Food and Beverage Retail - Disruptive Innovation Opportunity: Collaborate with convenience store chains to revolutionize the retail experience by introducing unique and exclusive beverages.
2. Packaging Industry - Disruptive Innovation Opportunity: Create innovative and sustainable packaging solutions for the food and beverage industry, particularly for takeaway beverages.
3. Convenience Store Chains - Disruptive Innovation Opportunity: Explore partnerships with popular beverage brands to offer exclusive products and enhance customer offerings in convenience stores.
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