Selfridges is Set to Sell a Pre-Bottled Manhattan Cocktail
Megan Facciuolo — May 6, 2014 — Lifestyle
References: selfridges & luxpresso
Selfridges department store is reviving part of the iconic Savoy Cocktail Collection by releasing a pre-bottled Manhattan cocktail. The Savoy is a historic and iconic hotel known for being luxurious -- especially when it comes to cocktails.
The gorgeously decorated bottle contains a traditional stir of whisky, sweet vermouth and two types of bitters -- all of which are ingredients of the classic cocktail. To add to its high-quality ingredients, the concoction is made with precise mixology skills by the head bartender of the American Bar, Eric Lorincz, and is set in wood conditioning and rests in individual glass jars for a month.
The limited-edition bottle is reportedly the best Manhattan money can buy, but comes at a price of £225.
The gorgeously decorated bottle contains a traditional stir of whisky, sweet vermouth and two types of bitters -- all of which are ingredients of the classic cocktail. To add to its high-quality ingredients, the concoction is made with precise mixology skills by the head bartender of the American Bar, Eric Lorincz, and is set in wood conditioning and rests in individual glass jars for a month.
The limited-edition bottle is reportedly the best Manhattan money can buy, but comes at a price of £225.
Trend Themes
1. Pre-bottled Cocktails - The trend of selling pre-bottled cocktails is disrupting the traditional bar experience and presenting new opportunities for high-end retailers.
2. Luxury Consumer Goods - The demand for luxury consumer goods in the spirits industry is growing, leading to new opportunities for brands to create high-end products and experiences.
3. Personalized Mixology - As consumers continue to seek unique and personalized experiences, the rise of personalized mixology services and products presents an opportunity for companies to cater to this trend.
Industry Implications
1. Spirits and Liquor Retail - The spirits and liquor retail industry is seeing disruption from the trend of pre-bottled cocktails, with high-end retailers offering unique and premium products.
2. Hospitality and Tourism - The hospitality and tourism industry can utilize the trend of personalized mixology to create unique and memorable experiences for customers.
3. Luxury Retail - Luxury retail brands can take advantage of the growing demand for luxury spirits and liquor by offering high-end products and tailored experiences to customers.
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