The Gibson and Dima's Vodka Have Launched a New Line of Bottled Cocktails
Niko Pajkovic — February 18, 2022 — Lifestyle
References: dimasvodka & thedrinksbusiness
Iconic London-based cocktail bar The Gibson has teamed up with Dima's Vodka to launch a new range of bottled ready-to-drink cocktails, each of which contains three servings of alcohol and custom garnishing.
The new bottled cocktails have been crafted by expert mixologists Marian Beke and Tony Pescatori, who, according to the company, individually mix and bottle each offering. Of course, Dima's premium Ukrainian vodka acts as a base for these innovative beverages, which present three contemporary twists on classic recipes. The new line consists of the Dirty Fig Martini, Kyiv's Coffee, Espresso Martini, and Pickled Gimlet.
"Our bottled range with The Gibson is formulated for curious drinkers looking for unique pre-mixed craft cocktails that are a cut above the average. We’re seeing a growing appreciation for the origin and provenance of alcoholic drinks and look forward to sharing our bottled concoctions," said Dima Deinega, founder of Dima’s Vodka.
Image Credit: Dima's Vodkas
The new bottled cocktails have been crafted by expert mixologists Marian Beke and Tony Pescatori, who, according to the company, individually mix and bottle each offering. Of course, Dima's premium Ukrainian vodka acts as a base for these innovative beverages, which present three contemporary twists on classic recipes. The new line consists of the Dirty Fig Martini, Kyiv's Coffee, Espresso Martini, and Pickled Gimlet.
"Our bottled range with The Gibson is formulated for curious drinkers looking for unique pre-mixed craft cocktails that are a cut above the average. We’re seeing a growing appreciation for the origin and provenance of alcoholic drinks and look forward to sharing our bottled concoctions," said Dima Deinega, founder of Dima’s Vodka.
Image Credit: Dima's Vodkas
Trend Themes
1. Bottled Ready-to-drink Cocktails - The trend of bottled, pre-mixed cocktails offers opportunities to streamline the traditional cocktail-making process and cater to the convenience-driven consumer.
2. Collaborative Partnerships - The trend of collaborative partnerships between liquor companies and cocktail bars presents opportunities to explore new flavor profiles and target niche consumer markets.
3. Contemporary Twists on Classic Recipes - The trend of offering contemporary twists on classic cocktail recipes creates opportunities to appeal to both traditionalists and those looking for creative new flavor combinations.
Industry Implications
1. Alcohol Manufacturing Industry - The alcohol manufacturing industry can capitalize on the trend of bottled, pre-mixed cocktails by developing new flavor profiles and exploring ways to efficiently produce and distribute these products.
2. Hospitality Industry - The hospitality industry can take advantage of the trend of offering bottled, pre-mixed cocktails by streamlining the cocktail-making process, reducing wait times, and catering to the convenience-driven consumer.
3. Retail Industry - The retail industry can capitalize on the trend of bottled, pre-mixed cocktails by offering a wider variety of these products in stores and exploring ways to educate consumers about the different flavor profiles and convenient nature of these products.
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