The Man in a Cube Stunt is a Subtle Ad for a Meditation Program
Laura McQuarrie — October 29, 2013 — Marketing
References: viralviralvideos & creativeguerrillamarketing
The 'Man in a Cube' prankvertisement is set up like a mini documentary, that follows the eccentric Dave, a writer who pretends to live in a famous NYC sculpture.
The elaborate prank makes it seem as if Dave is living inside Bernard Rosenthal’s sculpture, 'The Alamo' at Astor Place. Inside the cube, Dave is set up with an extremely compact living space with all that he needs to get by. He explains that he wanted to escape the chaos of the city, but didn't want to leave it behind. It is not until nearly the end of the video that he subtly mentions the 'Whil' meditation program, which is what this entire prankvertisement is meant to promote.
The prank is set up so that it seems totally believable, even accounting for how Dave sneaks in and out of the sculpture at night to avoid being seen and what happens when people spin this iconic NYC sculpture.
The elaborate prank makes it seem as if Dave is living inside Bernard Rosenthal’s sculpture, 'The Alamo' at Astor Place. Inside the cube, Dave is set up with an extremely compact living space with all that he needs to get by. He explains that he wanted to escape the chaos of the city, but didn't want to leave it behind. It is not until nearly the end of the video that he subtly mentions the 'Whil' meditation program, which is what this entire prankvertisement is meant to promote.
The prank is set up so that it seems totally believable, even accounting for how Dave sneaks in and out of the sculpture at night to avoid being seen and what happens when people spin this iconic NYC sculpture.
Trend Themes
1. Immersive Advertising - Opportunity for brands to create memorable experiences by blending their products or services with everyday environments.
2. Ambush Marketing - Chance for brands to gain attention and visibility by hijacking a popular event or location with their messaging.
3. Narrative Marketing - Emerging trend of storytelling in advertising to engage audiences and create emotional connections with the brand.
Industry Implications
1. Outdoor Advertising - Disruptive innovation opportunity: Transform traditional billboards and signs into interactive and immersive experiences to capture consumers' attention.
2. Entertainment - Disruptive innovation opportunity: Integrating branded content seamlessly into movies, documentaries, or online videos to create a more immersive and engaging viewing experience.
3. Wellness & Self-care - Disruptive innovation opportunity: Incorporate meditation and mindfulness practices into unconventional settings, such as public spaces or art installations, to reach new audiences and promote mental well-being.
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