Leandro Erlich Forms the Building in the Liberty Science Center
Amy Duong — April 12, 2023 — Art & Design
References: lsc.org & designtaxi
Leandro Erlich was recently commissioned to create The Building which is a replica artwork and is found in the Liberty Science Center. The new installation invites visitors to cling from the windows and balconies of what appears to be a brick structure. The Building is a new extension of the artist's famous Bâtiment participatory series, which is modeled after notable architecture from Paris, Buenos Aires, Donetsk, Paris, London, and the Echigo-Tsumari region of Japan.
Each global installation is inspired by design codes of its influence, which is why the latest NYC-themed installation has a brick store storefront, fire escapes, a deli, steel balconies throughout, and an air-conditioning unit. The optical illusion starts at the floor with a mirror positioned perpendicular to the art.
Image Credit: Liberty Science Center
Each global installation is inspired by design codes of its influence, which is why the latest NYC-themed installation has a brick store storefront, fire escapes, a deli, steel balconies throughout, and an air-conditioning unit. The optical illusion starts at the floor with a mirror positioned perpendicular to the art.
Image Credit: Liberty Science Center
Trend Themes
1. Replica Artworks - There is an opportunity for artists to create optical illusion replicas of famous buildings around the world.
2. Interactive Installations - Creating interactive installations in public spaces can be used as a form of experiential marketing, providing customers with an innovative and memorable experience.
3. Art and Technology - Incorporating technology into artworks can add an extra layer of engagement for viewers.
Industry Implications
1. Art Galleries - Art galleries can commission replica artworks that utilize optical illusions and interact with viewers to attract a larger audience.
2. Tourism - Cities and countries can create interactive installations of their notable architecture to boost tourism and offer a unique experience for visitors.
3. Advertising - Advertisers can use interactive installations as a form of experiential marketing, allowing customers to interact with their brand in a unique and memorable way.
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