Hendrick's Created a Delicately Spicy & Floral Limited-Edition Lunar Gin
Laura McQuarrie — March 20, 2020 — Lifestyle
References: hendricksgin & thedrinksbusiness
Hendrick's Gin's is known for its unusual flavor that comes from an infusion of rose and cucumber but the Scottish gin brand created a limited-edition Lunar Gin with flavors that are even more unconventional. The small-batch gin spirit takes inspiration from the moon and takes its place as the second release from master distiller Leslie Gracie’s Cabinet of Curiosities.
The creation of this gin was inspired by time Gracie spent tending to botanicals at Hendrick’s Gin Palace under the moonlight. With Lunar Gin, she describes, "There is the warmth of some of the botanicals, like being wrapped up warm and snug of an evening. There is the rich aroma of night-scented flowers and in the background, you can just about make out the refreshing burst of citrus."
Image Credit: Hendrick’s
The creation of this gin was inspired by time Gracie spent tending to botanicals at Hendrick’s Gin Palace under the moonlight. With Lunar Gin, she describes, "There is the warmth of some of the botanicals, like being wrapped up warm and snug of an evening. There is the rich aroma of night-scented flowers and in the background, you can just about make out the refreshing burst of citrus."
Image Credit: Hendrick’s
Trend Themes
1. Unconventional Flavors - The creation of the limited-edition Lunar Gin showcases the trend of experimenting with unusual and unexpected flavor combinations.
2. Limited-edition Spirits - The release of the Lunar Gin as a limited-edition product demonstrates the trend of creating exclusive and unique spirits for a limited time period.
3. Inspired by Nature - The use of botanicals and moonlight as inspiration for the Lunar Gin reflects the trend of incorporating natural and environmental elements into spirit production.
Industry Implications
1. Craft Distilling - Craft distilleries have an opportunity to create unique and experimental spirits like the Lunar Gin, appealing to adventurous consumers seeking new flavor experiences.
2. Gin Distilleries - Gin distilleries can capitalize on the trend of limited-edition spirits by creating their own exclusive and seasonal gin releases, targeting collectors and gin enthusiasts.
3. Flavor and Fragrance Industry - The flavor and fragrance industry can take inspiration from the unconventional flavor combinations found in the Lunar Gin to develop new and innovative ingredients for their products.
1.3
Score
Popularity
Activity
Freshness
