Aldi Launched the Solar Gin to Celebrate the Solar Eclipse
Josh Thompson-Persaud — June 15, 2021 — Business
References: aldi & retailtimes
UK grocery brand Aldi launched the limited edition Solar Gin to celebrate the solar eclipse. The new spirit joins the Eclipse Gin in the Elements by Haysmith’s collection. The Solar Gin is made with premium botanical ingredients, including juniper and schezuan pepper. The spirit boasts a zesty, blackcurrant flavor that evokes the power of plants. The Solar Gin is best served chilled with a splash of tonic and a refreshing cucumber garnish.
The new spirit is from a limited edition batch that was released alongside the Eclipse Gin. These spirits promise an elevated gin sipping experience that has an attached nature-aligned narrative. The new offerings further expand Aldi's reach into the spirits market with premium spirits that are sophisticated and exclusive. Both the Solar Gin and Eclipse Gin are available online and in-store while quantities last.
Image Credit: Aldi
The new spirit is from a limited edition batch that was released alongside the Eclipse Gin. These spirits promise an elevated gin sipping experience that has an attached nature-aligned narrative. The new offerings further expand Aldi's reach into the spirits market with premium spirits that are sophisticated and exclusive. Both the Solar Gin and Eclipse Gin are available online and in-store while quantities last.
Image Credit: Aldi
Trend Themes
1. Limited-edition Gin - A trend towards creating short runs of exclusive, premium gin with a unique story or narrative attached.
2. Nature-aligned Spirits - A trend towards creating spirits with a focus on using natural and botanical ingredients to evoke the power of nature.
3. Expansion of Grocery Store Spirits - A trend towards grocery stores expanding their reach into the premium spirits market with their own exclusive offerings.
Industry Implications
1. Grocery - The grocery industry has an opportunity to create more exclusive, limited-edition premium spirits with unique narratives attached.
2. Craft Spirits - The craft spirits industry has an opportunity to focus on natural and botanical ingredients to stand out in the premium spirits market.
3. Retail - The retail industry has an opportunity to expand into the premium spirits market with exclusive limited-edition offerings that stand out from traditional liquor stores.
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