Lucky Saint's Non-Alcoholic Golden Lager Supports Moderation
Laura McQuarrie — October 7, 2019 — Lifestyle
References: luckysaint.co & thedieline
Lucky Saint is an alcohol-free lager that's made with barley, hops and yeast, creating a product that actually tastes like beer thanks to many unique processes used to create the flavor-forward product. The unfiltered lager offers a satisfying option for a wide range of people to enjoy, whether they are avoiding alcohol or simply looking to experience more moderation in their lives.
From perception to product, Lucky Saint is on a mission to change the entire alcohol-free beer experience. As Lucky Saint sets itself apart in so many different ways, the packaging for the product was developed by Otherway to convey its sense of confidence and express its uniqueness as a "new brand in a new category that plays by a new set of rules."
From perception to product, Lucky Saint is on a mission to change the entire alcohol-free beer experience. As Lucky Saint sets itself apart in so many different ways, the packaging for the product was developed by Otherway to convey its sense of confidence and express its uniqueness as a "new brand in a new category that plays by a new set of rules."
Trend Themes
1. Alcohol-free Beer - Opportunity to create new and unique alcohol-free beer flavors and experiences through innovative processes.
2. Moderation-focused Beverages - Creating more product options that appeal to people who want to moderate their alcohol intake without sacrificing flavor or enjoyment.
3. Unfiltered Beer - Developing unfiltered beer options that offer a more satisfying taste experience, potentially leading to a surge in demand for these types of beers.
Industry Implications
1. Beer Industry - The beer industry can benefit from developing more innovative alcohol-free and unfiltered beer products that appeal to a wider range of people.
2. Beverage Industry - The beverage industry can capitalize on the trend of moderation-focused beverages by creating new product options that cater to those who want to reduce their alcohol intake.
3. Packaging Industry - Packaging design companies have an opportunity to work with alcohol-free and moderation-focused beverage companies to create unique and eye-catching packaging that communicates the product's unique benefits.
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