Solo's Non-Alcoholic Beer Boasts a Refreshingly Fun Look
Laura McQuarrie — April 2, 2020 — Marketing
References: packagingoftheworld
West Berkshire Brewery's Solo brand makes alcohol-free beverages that sets itself apart from other kinds of non-alcoholic beers that are only positioned as healthier alternatives. Soli offers a variety of alcohol-free products, some of which take after pale ales while others are inspired by pilsners. The 0.5% ABV beer products are packaged in colorfully designed bottles and cans to drive home Solo's message about unapologetic enjoyment.
Knowing that many young consumers are looking to mindfully indulge and have great experiences with or without alcohol, many no- and low-alcohol products are being created to help people socialize without feeling regretful the next day. As Solo emphasizes, "there's more to hangouts than hangovers, and there's more to beer than booze."
Image Credit: West Berkshire Brewery
Knowing that many young consumers are looking to mindfully indulge and have great experiences with or without alcohol, many no- and low-alcohol products are being created to help people socialize without feeling regretful the next day. As Solo emphasizes, "there's more to hangouts than hangovers, and there's more to beer than booze."
Image Credit: West Berkshire Brewery
Trend Themes
1. Non-alcoholic Beer - Opportunity for breweries to cater to the growing demand for alcohol-free options by creating innovative and enjoyable non-alcoholic beer products.
2. Colorful Packaging - Opportunity for graphic designers and packaging companies to create visually appealing and fun packaging for alcohol-free beverages, targeting young consumers.
3. Mindful Indulgence - Opportunity to develop new no- and low-alcohol products that offer a guilt-free indulgence and allow consumers to socialize without the negative side effects of alcohol.
Industry Implications
1. Brewing - Breweries can invest in research and development to create a variety of novel alcohol-free options to tap into the growing market of health-conscious and socially-minded consumers.
2. Graphic Design - Graphic designers can collaborate with alcohol-free beverage brands to design packaging that captures attention and conveys the brand's message of joyful, guilt-free enjoyment.
3. Consumer Goods - Consumer goods companies can expand their product lines by introducing innovative and appealing alcohol-free beverages that cater to the increasing demand for non-alcoholic options.
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