Stella Has Introduced an Alcohol-Free Option Called 'Artois Liberté'
Niko Pajkovic — September 23, 2021 — Lifestyle
References: stellaartois & bevindustry
Beloved Belgium beer brand Stella Artois has announced the launch of 'Artois Liberté,' a brand new non-alcoholic beer packaged in a classy, blue label.
The 'Artois Liberté,' will be available in the brand's classic 11.2-ounce glass bottle, and is said to contain the same full-flavored taste as the original. Presenting a unique balance between malt sweetness and hoppy bitterness with a clean and crisp finish, this beer is sure to satisfy beer-lovers looking to skip out on the booze.
"With this new innovation, we want to provide people the liberty to enjoy more of life’s special moments with those that matter most,” said Peter Van Overstraeten, Anheuser-Buschvice president of premium and super premium USA. The new product will begin being rolled out this month in select areas throughout the United States including New York, Miami, Philadelphia, and Washing D.C.
Image Credit: Anheuser-Busch
The 'Artois Liberté,' will be available in the brand's classic 11.2-ounce glass bottle, and is said to contain the same full-flavored taste as the original. Presenting a unique balance between malt sweetness and hoppy bitterness with a clean and crisp finish, this beer is sure to satisfy beer-lovers looking to skip out on the booze.
"With this new innovation, we want to provide people the liberty to enjoy more of life’s special moments with those that matter most,” said Peter Van Overstraeten, Anheuser-Buschvice president of premium and super premium USA. The new product will begin being rolled out this month in select areas throughout the United States including New York, Miami, Philadelphia, and Washing D.C.
Image Credit: Anheuser-Busch
Trend Themes
1. Non-alcoholic Beer - The rising demand for non-alcoholic beer presents an opportunity for breweries to innovate and create new, full-flavored, and alcohol-free options for beer lovers.
2. Health Conscious Alcohol Alternatives - Creating health-conscious alcohol alternatives such as non-alcoholic beer presents an important disruptive innovation opportunity for the beverage industry.
3. Premium Non-alcoholic Beverages - Developing premium non-alcoholic beverages such as Stella Artois' 'Artois Liberté' offers a new market for beer brands to explore and develop products that cater to consumers seeking a sophisticated and non-alcoholic beverage experience.
Industry Implications
1. Brewing Industry - The brewing industry has an opportunity to expand its offerings to include full-flavored and sophisticated non-alcoholic beers, tapping into a growing market of health-conscious consumers.
2. Beverage Industry - The beverage industry can capitalize on the trend of health-conscious alternatives by developing premium and non-alcoholic beverages that cater to consumers seeking sophisticated and alcohol-free options.
3. Hospitality Industry - The hospitality industry can meet the demand for non-alcoholic beer and premium non-alcoholic beverages by adding them to their menus, providing more options for health-conscious consumers and those looking to limit their alcohol consumption.
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