Twelve Below's Low-Sugar Drinks Appeal to Health-Conscious Adults
Laura McQuarrie — July 15, 2021 — Lifestyle
References: twelvebelow & barmagazine
Twelve Below is known for its low-sugar drinks and it is now introducing a pair of new sparkling drinks that feature what it does best—great taste with 100% natural, low-sugar ingredients. These new low-sugar drinks follow the launch of the brand's tonics and mixers because Twelve Below spotted an opportunity to create sparkling beverages for uncompromising consumers.
Powered by premium natural ingredients and a hint of sweetness from organic agave, the brand makes flavors like Lime & Basil and Elderflower & Lemon. Ross Smethurst, founder of Twelve Below says, “We wanted to produce interesting flavor combinations that add a twist to the adult soft drinks market. We offer a solution for health-conscious consumers who still enjoy a soft drink but don’t want the sugar or substitutes that are associated with ‘fizzy drinks.'"
Powered by premium natural ingredients and a hint of sweetness from organic agave, the brand makes flavors like Lime & Basil and Elderflower & Lemon. Ross Smethurst, founder of Twelve Below says, “We wanted to produce interesting flavor combinations that add a twist to the adult soft drinks market. We offer a solution for health-conscious consumers who still enjoy a soft drink but don’t want the sugar or substitutes that are associated with ‘fizzy drinks.'"
Trend Themes
1. Low-sugar Beverages - The trend of low-sugar beverages is appealing to health-conscious consumers who want to reduce their sugar intake while still enjoying great taste and flavor.
2. Natural Ingredients - The trend towards using 100% natural ingredients in sparkling beverages is disrupting the traditional soda industry and appealing to consumers seeking healthier alternatives.
3. Adult Soft Drinks - The trend of producing interesting and flavorful adult soft drinks is disrupting the use of traditional sodas in mixed drinks and providing an opportunity for unique product innovation.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on growing consumer interest in low-sugar, natural sparkling beverages by introducing new product lines or reformulating existing products to appeal to health-conscious consumers.
2. Food Retail Industry - The food retail industry can benefit from the trend of low-sugar sparkling beverages by carrying Twelve Below's products or similar products and marketing to health-conscious consumers looking for healthy, tasty beverages.
3. Hospitality Industry - The hospitality industry can benefit from the trend of interesting and flavorful adult soft drinks by creating unique cocktail recipes featuring low-sugar, natural sparkling beverages that appeal to health-conscious and adventurous consumers.
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