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Top 45 Social Good Trends in July

From Collaborative STEAM Series to Organ Donor Streetwear

— July 18, 2021 — Social Good
From collaborative STEAM series to organ donor streetwear, the July 2021 social good trends underscore how brands are working to support their fellow human.

Notable, Gegen den Tod auf der Organwarteliste recently joined forces with eight streetwear brands to create new wearable Organ Donor IDs. The initiative comes in response to a recent study that shows Germany has 77% less organ donation than other European countries. The collection includes t-shirts, totes, hats, and other practical styles.

Another interesting example from the July 2021 social good trends list comes from 'Actually Curious.' The new socially conscious card game aims to promote equality for all by "help[ing] players build connections through meaningful questions." The game consists of 52 black cards that range on topics like LGBTQ+ and women's rights, mental health, and more.
5.4
Score
Popularity
Activity
Freshness
43
Reconciliation-Focused Banking Initiatives
Reconciliation-Focused Banking Initiatives
CIBC Honors Indigenous Peoples Day With New Initiative
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42
Supplier Diversity Vendor Partnerships
Supplier Diversity Vendor Partnerships
Albertsons Debuts Early Payments for Supplier Diversity
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41
Indigenous Peoples Fishing Agreements
Indigenous Peoples Fishing Agreements
A New Fishing Offers Reconciliation with Indigenous Peoples
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40
Charitable Special Edition Razors
Charitable Special Edition Razors
The Schick 'Shave The Day' Xtreme 3 Sensitive Razor is Themed
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39
Collaborative STEAM Series
Collaborative STEAM Series
LEGO and NASA Created Build to Launch to Teach Tech, Art & Science
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38
Free Queer Libraries
Free Queer Libraries
In Honor of Pride, Aesop Toronto Debuts the Ephemeral Aesop Queer Library
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37
Trans People-Specific Hotlines
Trans People-Specific Hotlines
Trans Lifeline is an Important Emotional and Financial Support
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36
Branded Virtual Drag Brunches
Branded Virtual Drag Brunches
SkipTheDishes Celebrates Pride Month with Virtual Drag Brunch
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35
Ecommerce Black-Owned Brand Support
Ecommerce Black-Owned Brand Support
Instacart Debuts $1m Ad Initiative to Boost Black-Owned Brands
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34
Reconciliation-Focused Urban Reserves
Reconciliation-Focused Urban Reserves
Carry the Kettle Supports Economic Reconciliation
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33
BIPOC Business-Supporting Services
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
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32
Limited-Edition Tie-Dye Cans
Limited-Edition Tie-Dye Cans
BABE Releases Limited-Edition Tie Dye Cans in Support of The ACLU
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31
Snack-Branded Inclusive Initiatives
Snack-Branded Inclusive Initiatives
Doritos Recently Debuted the New 'SOLID BLACK' Initiative
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30
Indigenous Tourism Donations
Indigenous Tourism Donations
WestJet and ITAC Provide $90,000 to Indigenous Tourism Businesses
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29
Charity-Driven Germ-Proof Mouth Pieces
Charity-Driven Germ-Proof Mouth Pieces
The Rainbow Sherbet MouthPeace is Physician-Backed
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28
Reconciliation-Focused Cannabis Markets
Reconciliation-Focused Cannabis Markets
Red Market Brand Pursues Economic Reconciliation
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27
Heartfelt Anti-Abuse PSA
Heartfelt Anti-Abuse PSA
Day After Day is a PSA about Domestic Violence During Covid-19
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26
Local Bar-Supporting Ads
Local Bar-Supporting Ads
Bulleit Debuts the New 'Local Bar Sundays' Hospitality Mission
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25
Charitable Candy Bar Packaging
Charitable Candy Bar Packaging
Ferrero USA Teamed Up with Children’s Miracle Network Hospitals
<
24
Prideful Convenience Store Clothing
Prideful Convenience Store Clothing
The HOMOCO x Kum & Go Collection Celebrates Pride Month
<
23
African Diasporic Pavilions
African Diasporic Pavilions
Ini Archibong' Pavilion of the African Diaspora is called The Sail
<
22
Inclusive Cotton Candy Balms
Inclusive Cotton Candy Balms
The ChapStick Love Wins Lip Balm Supports the It Gets Better Project
<
21
Sly Anti-Gun Violence Ads
Sly Anti-Gun Violence Ads
Change the Ref Involved the Former NRA President in a Gun Violence PSA
<
20
Pride-Themed Clothing Capsules
Pride-Themed Clothing Capsules
Mavi Announced the Release of Its First Ever Pride Collection
<
19
Pride-Celebrating Sparkling Water Makers
Pride-Celebrating Sparkling Water Makers
The SodaStream Rainbow Story is Customizable
<
18
Social Media Buy Black Campaigns
Social Media Buy Black Campaigns
Facebook Highlights Black-Owned Businesses for Juneteenth
<
17
Playful Aesthetic Retro Toasters
Playful Aesthetic Retro Toasters
Bungie Introduces the New Destiny Toaster with Vibrant Colorways
<
16
Charitable Luxury Fashion Initiatives
Charitable Luxury Fashion Initiatives
LXR Partners with LGBT Youthline on a Special Campaign
<
15
LGBTQ+ Legal Support Organizations
LGBTQ+ Legal Support Organizations
The Sylvia Rivera Law Project Advocates for Self-Determinacy
<
14
Pride-Celebrating Apparel Collections
Pride-Celebrating Apparel Collections
The North Face Pride Collection Supports the Community
<
13
Eco-Focused Tourist Attractions
Eco-Focused Tourist Attractions
The Eden Project Dundee Will Feature Expansive Walled Gardens
<
12
Nostalgic Wristwatch Reworks
Nostalgic Wristwatch Reworks
The Reworks by Finn Magee Transform the Classic Casio Wristwatch
<
11
Human Rights Card Games
Human Rights Card Games
Actually Curious Promotes Empathy Through Storytelling
<
10
Architect-Backed Pride Timepieces
Architect-Backed Pride Timepieces
Project Watches Launches its Second Edition Pride Prism Watch
<
9
Limited-Edition Pride Shave Sets
Limited-Edition Pride Shave Sets
Harry's Men's Care Brand Launched its Shave With Pride Set
<
8
Customized Pride Cookie Packs
Customized Pride Cookie Packs
The OREOiD Pride Packs were Created with PFLAG
<
7
Inclusive Bar Initiatives
Inclusive Bar Initiatives
Miller Lite's Open & Proud Creates Safe Spaces for the LGBTQ Community
<
6
Organ Donor Streetwear
Organ Donor Streetwear
Gegen den Tod auf der Organwarteliste Created Wearable Organ Donor IDs
<
5
Revolutionized Lingerie Brand Purposes
Revolutionized Lingerie Brand Purposes
Victoria's Secret Debuts the New VC Collective
<
4
Soccer-Themed Charitable Beer Mats
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
<
3
Recycled Plastic Olympic Podiums
Recycled Plastic Olympic Podiums
The Tokyo 2020 Olympic Podiums are Printed with Recycled Plastic
<
2
Community-Building Horticultural Pods
Community-Building Horticultural Pods
This Community Greenhouse is Created by Enrich Group
<
1
Modular Kiosk Shelters
Modular Kiosk Shelters
Natura Futura Arquitectura Conceived The Ambulantito In Response to Poverty
<