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Fruit Juice-Sweetened Sodas

Clean the Sky - Positive Eco Trends & Breakthroughs

Sanpellegrino Zero Added Sugar is Made with Italian Fruit Juice

— January 23, 2025 — Lifestyle
The Sanpellegrino Zero Added Sugar sparkling drinks are a series of refreshments headed to the UK market to provide consumers with a delicious option that doesn't skimp on flavor or fresh ingredients. The drinks are crafted with real fruit juice from Italy, which gives them fresh flavor and impressive sweetness and also enables them to have a no added sugar recipe without sacrificing on taste. The effervescent refreshments come in two flavor options including Limonata (Lemon) and Pesca & Clementina (Peach & Clementine), which each come in at 22-calories per 330ml can.

Senior Brand Manager Alan Dabner spoke on the new Sanpellegrino Zero Added Sugar sparkling drinks saying, "At Sanpellegrino we pride ourselves in crafting our Italian Sparkling Drinks using high quality juice from fruits grown in Southern Italy and the Mediterranean, offering consumers an authentic Italian drinking experience. We know that many more Brits are seeking alternative drinking options, especially as we move into the new year, and we are therefore extremely excited to offer new delicious, 0g added sugar citrus drinks with Sanpellegrino Zero Added Sugar.”
Trend Themes
1. Natural Sugar Alternatives - The use of real fruit juice as a natural sweetener appeals to health-conscious consumers seeking reduced sugar intake without compromising on taste.
2. Calorie-conscious Beverages - Drinks with clear nutritional benefits, like lower calorie counts thanks to naturally sweetened ingredients, are gaining traction among fitness and wellness enthusiasts.
3. Authentic Ingredient Sourcing - Leveraging region-specific ingredients such as Italian fruit juice provides a unique selling point by delivering authenticity that resonates with culturally inspired flavors.
Industry Implications
1. Beverage Industry - The shift towards naturally sweetened and low-calorie drinks presents ample room for innovation within the competitive soft drink market.
2. Health & Wellness Sector - A growing demand for healthier refreshment options generates opportunities for beverage companies to cater to lifestyle-focused consumers.
3. Culinary Tourism - Emphasizing authentic regional ingredients engages consumers interested in international flavors and experiences, appealing to the culinary tourism market.
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