Carter's is Easing the Travel Journey for Families with Fussy Flyers
Laura McQuarrie — April 20, 2023 — Life-Stages
References: carters & businesswire
Traveling with babies and young children can be a daunting task that requires careful planning and consideration and Carter's Airline Apology Agreement was created to help parents get on good terms with other passengers. This contract and cash package is for parents with fussy young travelers who want to avoid judgmental looks, side-eye or snarky comments from fellow travelers so that they can enjoy a more pleasant journey.
While some parents give away earplugs or other small items to make peace with their fellow travelers, Carter's created a way for parents to win friends with a little cash. As the branded marketer says, "With the acceptance of the Airplane Apology Agreement, neighboring travelers agree to allow Carter’s to rent their patience for a few hours on behalf of parents and assume the risk of potential annoyance by tiny frequent flyers."
While some parents give away earplugs or other small items to make peace with their fellow travelers, Carter's created a way for parents to win friends with a little cash. As the branded marketer says, "With the acceptance of the Airplane Apology Agreement, neighboring travelers agree to allow Carter’s to rent their patience for a few hours on behalf of parents and assume the risk of potential annoyance by tiny frequent flyers."
Trend Themes
1. Family-oriented Travel - Travel companies can create services and amenities that cater to the unique needs of families traveling with infants and young children.
2. In-flight Services - Airlines can offer additional services such as quiet zones or child-friendly play areas to help ease travel stress for families and other passengers.
3. Branded Agreements - Brands can create unique agreements or contracts that offer benefits to both customers and non-customers, providing a more positive experience for everyone involved.
Industry Implications
1. Travel - The travel industry can look into creating more family-friendly services and amenities to improve travel experiences for parents and young children.
2. Hospitality - Hotels and resorts can offer services and packages that cater to the unique needs of families with babies and young children to improve overall guest satisfaction.
3. Branding and Marketing - Branding and marketing companies can help businesses develop unique and creative ways to engage their customers and provide positive experiences that leave a lasting impression.
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