Jet Blue's 'Be a Holiday-er' campaign Promotes its flight discounts
Ellen Smith — September 30, 2020 — Marketing
Jet Blue's 'Be a Holiday-er' campaign is a playful attempt to promote their pre-holiday promotions. COVID-19 has put a hold on many people's plans this year, but as flights start to resume and travel becomes safer, consumers are looking to spend the winter holidays somewhere different. However, Jet Blue hopes to get people to travel before then -- promoting the sweet spot after summer and before December when people don't typically tend to book flights.
The Be a Holiday-er campaign plays into this, by encouraging people to take trips before it gets too cold. The promotions take place after September 30th and run through to January. This promotion sees new flight routes, as well as discounts on plane tickets and hotels.
Image Credit: JetBlue
The Be a Holiday-er campaign plays into this, by encouraging people to take trips before it gets too cold. The promotions take place after September 30th and run through to January. This promotion sees new flight routes, as well as discounts on plane tickets and hotels.
Image Credit: JetBlue
Trend Themes
1. Pre-holiday Travel - A trend of consumers seeking to travel before the winter holidays to beat the rush and avoid large crowds.
2. Promotional Campaigns - A trend of companies like Jet Blue creating playful and enticing marketing campaigns to promote their pre-holiday flight discounts.
3. Safe Travel Initiatives - A trend of airlines implementing safety measures to make travel during the pandemic more appealing and secure for consumers.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage the pre-holiday travel trend by offering special packages and innovative travel experiences to attract customers.
2. Hospitality - The hospitality industry can take advantage of the promotional campaigns trend by collaborating with airlines to offer discounts on hotels and create enticing travel packages for customers.
3. Transportation - The transportation industry can capitalize on the safe travel initiatives trend by implementing advanced cleaning and disinfection protocols, promoting contactless services, and providing flexible booking options to ensure customer safety and convenience.
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