Manchester Drinks' Low-Calorie Gins Create Summer Refreshments
Laura McQuarrie — August 19, 2021 — Lifestyle
References: homebargains & delish
Home Bargains recently launched a range of ultra low-alcohol gin spirits by Manchester Drinks and they boast between seven to nine calories per 100ml. The low-calorie gins can be found in varieties like Rose & Hibiscus, which has a hint of sweet and sharp flavors, as well as Rhubarb & Ginger. Both of these colorful options can be used to make simple and flavorful summer drinks without the worry of compromise when it comes to excess calories or alcohol.
Richard Benjamin, director of Manchester Drinks, says: “Our Natures Distillery range is the ideal refreshment for hot summer days when people want to enjoy an alcoholic drink without feeling dehydrated." The rise in mindful drinking comes in response to changing consumer preferences and a focus on social drinking experiences without a fixation on alcohol.
Richard Benjamin, director of Manchester Drinks, says: “Our Natures Distillery range is the ideal refreshment for hot summer days when people want to enjoy an alcoholic drink without feeling dehydrated." The rise in mindful drinking comes in response to changing consumer preferences and a focus on social drinking experiences without a fixation on alcohol.
Trend Themes
1. Low-calorie Gin - Creating low-calorie gin spirits that allow consumers to enjoy a refreshing alcoholic drink without worrying about excess calories presents an opportunity to tap into the growing demand for mindful drinking.
2. Ultra Low-alcohol Spirits - Developing ultra low-alcohol gin spirits that are ideal for summer refreshment offers an opportunity to cater to consumers who prefer social drinking experiences without the effects of excess alcohol.
3. Mindful Drinking - The trend towards mindful drinking, where consumers prefer to limit their alcohol intake without compromising on taste, presents an opportunity to create innovative low-calorie, low-alcohol drinks that cater to this growing consumer demand.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards mindful drinking by creating low-calorie, low-alcohol drinks that appeal to consumers who want to enjoy refreshing alcoholic drinks without the excess calories or alcohol.
2. Alcohol and Spirits Industry - The alcohol and spirits industry can innovate by developing ultra low-alcohol gin spirits that cater to consumers who prefer social drinking experiences without the effects of excess alcohol.
3. Health and Wellness Industry - The health and wellness industry can tap into the trend towards mindful drinking by offering consumers low-calorie, low-alcohol drinks that cater to their preference for healthier beverage options.
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