Canadian Club Soda & Lime Has Just 31-Calories Per 100ml
Michael Hemsworth — October 5, 2021 — Marketing
References: canadianclub & thespiritsbusiness
The Canadian Club Soda & Lime canned cocktail is being launched by the brand in Australia as a light refreshment for consumers seeking out a libation that is more in line with their preferences. The drink comes as an addition to the brand's existing premixed cocktail options that come in Ginger Ale and Cola flavors, and targets consumers with a penchant for lighter flavor and lower calories. The drink features a 4.8% ABV with 31-calories per 100ml, which is reported by the brand to be 50% fewer calories than other ready-to-drink (RTD) varieties on the market.
The Canadian Club Soda & Lime canned cocktail is being promoted by the brand with the Summer Shout campaign that will be starting November 1, and see 50,000 servings given out.
The Canadian Club Soda & Lime canned cocktail is being promoted by the brand with the Summer Shout campaign that will be starting November 1, and see 50,000 servings given out.
Trend Themes
1. Low-calorie Canned Cocktails - The rise of light, low-calorie canned cocktails with unique flavors presents an opportunity for beverage companies to tap into the health-conscious market.
2. Non-traditional Cocktails - The trend of creating cocktails with unusual mixers, such as soda and lime, provides an opportunity for bartenders and beverage companies to experiment with new and creative drink options.
3. Seasonal Promotions - The Summer Shout campaign launched by Canadian Club Soda & Lime presents an opportunity for brands to create seasonal marketing campaigns to increase product awareness and engagement.
Industry Implications
1. Ready-to-drink Cocktails - The ready-to-drink cocktail industry can capitalize on the trend towards low-calorie, unique flavor options to attract health-conscious consumers.
2. Beverage Packaging - As canned cocktails continue to grow in popularity, there is an opportunity for the packaging industry to innovate and create more sustainable and environmentally-friendly options.
3. Alcohol and Hospitality - Restaurants, bars, and hotels can capitalize on the trend of non-traditional cocktails by creating unique menus with inventive flavor combinations to attract customers and stand out in a crowded market.
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