The 7UP Free Cherry Soda is Bursting with Refreshing Flavor
Michael Hemsworth — March 21, 2020 — Marketing
References: britvic & conveniencestore
The 7UP Free Cherry soda is one of the latest creations from the brand to help enhance its sugar-free range of products and deliver exceptional flavor with a refreshingly effervescent profile.
The soda flavor was chosen as the frontrunner amongst 30 possible flavor options by consumers and ultimately picked by the brand to maximize its appeal to the mainstream market. The drink features the base flavor of lemon lime that 7UP is known for along with a kick of cherry that's achieved without the use of any sugar in the mix.
The 7UP Free Cherry soda will come in an array of serving size options including cans and bottles, and will be supported by a significant marketing push in 2020.
The soda flavor was chosen as the frontrunner amongst 30 possible flavor options by consumers and ultimately picked by the brand to maximize its appeal to the mainstream market. The drink features the base flavor of lemon lime that 7UP is known for along with a kick of cherry that's achieved without the use of any sugar in the mix.
The 7UP Free Cherry soda will come in an array of serving size options including cans and bottles, and will be supported by a significant marketing push in 2020.
Trend Themes
1. Sugar-free Beverages - The trend of sugar-free beverages is growing, with opportunities for companies to create innovative flavor combinations and promote health-conscious options.
2. Consumer-driven Product Development - With 30 flavor options initially considered and consumer input used to choose the final flavor, companies can stay competitive and relevant by involving their target markets in product development.
3. Marketing Campaigns for Sugar-free Products - As more consumers are seeking sugar-free options, there is a growing opportunity for companies to launch marketing campaigns that promote the health benefits and delicious taste of these products.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing desire for sugar-free beverage options by innovating with unique flavor combinations and marketing campaigns that highlight health benefits.
2. Market Research Industry - Providing market research services to companies looking to involve consumers in product development could be a disruptive innovation opportunity.
3. Health and Wellness Industry - The sugar-free trend highlights consumers' growing concern for their health and wellness, creating opportunities for companies in this industry to offer complementary products, such as sugar-free snacks or meal plans.
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