These Leerdammer Cheeses will Help Reduce Plastic Waste
Michael Hemsworth — March 29, 2019 — Lifestyle
Consumer packaged goods are notorious for being wrapped or contained in plastics that usually end up on the landfill, so these Leerdammer cheeses are now being packaged to eliminate this occurrence. The brand's original and light cheese slices will now be packaged in 100% recyclable packaging to help consumers feel more confident about their purchase choice. The packaging is said by the brand to be the equivalent of 1.5 million plastic bottles being recycled each year.
Group Brand Manager at Bel UK Gaelle Vernet spoke on the new Leerdammer cheese packaging saying, "For the modern consumer, it’s not simply taste and price driving purchase decisions. With popular culture highlighting the environmental impact of the food industry, from animal welfare and food wastage, to recyclable packaging, the ethical consumer is looking for brands that go the extra mile. The launch of 100% recyclable packaging, alongside our Free Grazing Promise, further highlights our commitment to help consumers make informed purchase decisions, something we believe can add real value and differentiation to the highly commoditized cheese category."
Group Brand Manager at Bel UK Gaelle Vernet spoke on the new Leerdammer cheese packaging saying, "For the modern consumer, it’s not simply taste and price driving purchase decisions. With popular culture highlighting the environmental impact of the food industry, from animal welfare and food wastage, to recyclable packaging, the ethical consumer is looking for brands that go the extra mile. The launch of 100% recyclable packaging, alongside our Free Grazing Promise, further highlights our commitment to help consumers make informed purchase decisions, something we believe can add real value and differentiation to the highly commoditized cheese category."
Trend Themes
1. Recyclable Packaging - Creating packaging that is 100% recyclable to reduce plastic waste and meet the demands of eco-conscious consumers.
2. Ethical Consumerism - Consumers are increasingly looking for brands that demonstrate a commitment to sustainability and ethical practices in the food industry.
3. Differentiation in Commoditized Markets - By offering unique features like recyclable packaging and a Free Grazing Promise, brands can stand out in highly competitive categories such as cheese.
Industry Implications
1. Food Packaging - The food packaging industry has the opportunity to develop innovative and sustainable solutions that reduce plastic waste.
2. Dairy - Dairy companies can differentiate themselves by implementing eco-friendly practices and promoting ethical sourcing and packaging.
3. Cheese - In the commoditized cheese industry, brands can disrupt the market by offering unique features like recyclable packaging and a commitment to sustainability.
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