The Cathedral City Side-Opening Cheese Packs are Resealable
Michael Hemsworth — June 11, 2022 — Marketing
References: cathedralcity & talkingretail
The Cathedral City side-opening cheese packs are a new packaging initiative in the UK to help enhance the consumer experience and deliver a high-quality product. The new packaging for the block cheese product streamlines access, while also allowing for resealing to maximize freshness from the first serving to the last. The packaging also reduces the amount of plastic content by 6% to give it a bit of a sustainable edge over the competition to boot.
Marketing Controller Neil Stewart commented on the Cathedral City side-opening cheese packs saying, "Research has told us that consumers are looking for ease and convenience when using their block of cheese. Hygienic handling and the ability to keep the cheese as fresh as possible were also key considerations and our new side-opening, re-sealable packs achieve all those things."
Marketing Controller Neil Stewart commented on the Cathedral City side-opening cheese packs saying, "Research has told us that consumers are looking for ease and convenience when using their block of cheese. Hygienic handling and the ability to keep the cheese as fresh as possible were also key considerations and our new side-opening, re-sealable packs achieve all those things."
Trend Themes
1. Freshness-enhancing Packaging - The development of new packaging designs that enhance the freshness of food products and promote sustainability.
2. Streamlined Access Packaging - The redesign of packaging to provide easier, more user-friendly access to the product inside.
3. Resealable Packaging - The trend towards resealable packaging to maintain freshness and reduce food waste.
Industry Implications
1. Food Packaging - The industry of developing and manufacturing innovative food packaging solutions that enhance the consumer experience and address sustainability concerns.
2. Cheese Production - The industry of producing high-quality cheese products and improving their delivery to customers through new packaging technologies.
3. Plastic Reduction - The industry of developing and implementing sustainable packaging solutions that reduce plastic content and promote environmental responsibility.
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