These New LaCroix Flavors Includes Three Varieties
Michael Hemsworth — March 20, 2021 — Marketing
References: lacroixwater & chewboom
These new LaCroix flavors have been announced by the sparkling water beverage brand to offer consumers an option to enjoy during the upcoming summer season. The drinks come in three flavors including Beach Plum, Black Razzberry and Guava São Paulo, which are all made with natural flavors with no sweeteners in the mix. Beach Plum calls to mind the East coast fruit, while Black Razzberry is positioned as irresistibly smooth and Guava São Paulo calls to mind fruits of South America.
The new LaCroix flavors are arriving at select retailers now and are positioned to be available nationwide at a wider range of retailers this spring. The drinks aim to satisfy the increasing demand for sparkling refreshments that are exotically flavored with no sugars or sweeteners in the mix.
Image Credit: LaCroix
The new LaCroix flavors are arriving at select retailers now and are positioned to be available nationwide at a wider range of retailers this spring. The drinks aim to satisfy the increasing demand for sparkling refreshments that are exotically flavored with no sugars or sweeteners in the mix.
Image Credit: LaCroix
Trend Themes
1. Naturally Flavored Sparkling Water - Beverage brands can capitalize on the growing demand for sparkling refreshments with exotic natural flavors and no sweeteners.
2. Summer Beverages - As the temperature rises, businesses can innovate by introducing refreshing drink options with unique and seasonal flavors.
3. Health-focused Alternative Beverages - The popularity of natural, unsweetened drinks, especially during the summer season, represents an opportunity for beverage brands to introduce healthier options that appeal to consumers.
Industry Implications
1. Beverage Industry - Beverage manufacturers can focus on product innovation by creating new naturally flavored sparkling water drinks to cater to health-conscious consumers.
2. Retail Industry - Retailers can attract customers by offering a wider range of naturally flavored sparkling water options during the summer season.
3. Food and Hospitality Industry - Restaurants, cafes and bars can use the growing popularity of sparkling water with natural flavors as an opportunity to innovate their seasonal drink menu and attract customers.
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