LaCroix Strawberry Peach is Arriving at Select Retailers
Michael Hemsworth — August 12, 2024 — Lifestyle
References: lacroixwater & brandeating
LaCroix Strawberry Peach sparkling water is the latest flavor being added to the brand's refreshment lineup that aims to capture the taste and essence of a fresh summertime harvest. The sparkling water blends the fresh, fruity flavor of strawberries with the juiciness of peaches to strike the perfect balance between being refreshing and satisfying. The sparkling water is, like the brand's other flavors, free from sweeteners, calories and sodium to make it a permissible everyday indulgence that's great on its own, but also as the jumping off point for cocktails or mocktails.
LaCroix Strawberry Peach sparkling water is being launched in individual 12-ounce cans, eight-packs and 12-packs, but is only arriving at select retailers ahead of a wider launch.
Image Credit: LaCroix
LaCroix Strawberry Peach sparkling water is being launched in individual 12-ounce cans, eight-packs and 12-packs, but is only arriving at select retailers ahead of a wider launch.
Image Credit: LaCroix
Trend Themes
1. Seasonal Flavor Innovation - Brands are introducing new, limited-edition flavors that highlight the essence of specific seasons, appealing to consumers' desire for timely and relevant refreshment.
2. Health-conscious Beverages - The market is seeing a rise in beverages that are free from sweeteners, calories, and sodium, catering to the increasing demand for health-focused dietary options.
3. Multi-use Drink Bases - Sparkling water flavors that can double as the basis for both cocktails and mocktails provide versatility and cater to a broader range of consumer preferences.
Industry Implications
1. Beverage Industry - The sector is evolving with a stronger focus on health-centric, versatile drink offerings that can serve multiple consumption occasions.
2. Retail Industry - Selective launch strategies in retail may create exclusivity and drive consumer interest before wider product availability.
3. Flavor Development - Innovations in flavor combinations, especially those inspired by fresh, seasonal produce, are gaining traction and shaping consumer expectations.
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