TikTok's #MuseumMoment Takes Users on a Tour of Global Institutions
Laura McQuarrie — May 19, 2021 — Marketing
References: newsroom.tiktok & wersm
Over the last year, the top museums and art galleries in the world experienced a significant drop in visitor numbers and TikTok is kicking off a global #MuseumMoment LIVE event to unite some of the world's most iconic institutions. The all-day live global event kicked off on May 18th and it took users on a virtual tour of 23 museums across 12 different countries.
The event got its start at the National Gallery in Singapore and culminated on the other side of the world in Mexico, with plenty of interesting stops in between. TikTok also launched a new augmented reality effect that makes visits to the Palace of Versailles more immersive thanks to the image of Queen Marie Antoinette herself.
The event got its start at the National Gallery in Singapore and culminated on the other side of the world in Mexico, with plenty of interesting stops in between. TikTok also launched a new augmented reality effect that makes visits to the Palace of Versailles more immersive thanks to the image of Queen Marie Antoinette herself.
Trend Themes
1. Virtual Museum Experiences - As traditional museum attendance drops, there is an opportunity to create innovative virtual museum experiences that engage users on a global scale.
2. Augmented Reality Museum Tours - The integration of augmented reality into museum tours has the potential to enhance the visitor experience and provide new opportunities for learning and engagement.
3. Global Museum Collaborations - Collaborations between museums from around the world, as seen in the #MuseumMoment event, can provide unique opportunities for global learning and cultural exchange.
Industry Implications
1. Museum Industry - The museum industry can benefit from exploring new ways to engage visitors virtually and provide innovative experiences that go beyond traditional in-person visits.
2. Tourism Industry - The tourism industry can leverage virtual museum experiences to attract visitors and provide unique ways to showcase cultural attractions and landmarks.
3. Technology Industry - The technology industry can support the creation of innovative virtual museum experiences by providing tools and platforms to enable immersive and engaging experiences for users.
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