Snap and Disney Launch a New Cinderella Castle Mural Experience
Niko Pajkovic — April 23, 2022 — Tech
References: newsroom.snap & finance.yahoo
Social media giant Snap Inc. has teamed up with Disney to launch a new virtual mural at Walt Disney World's Magic Kingdom Park. The new AR-powered activation arrives as a celebration of Walt Disney World Resort's 50th anniversary.
Now, theme park guests will be able to use Snapchat's AR tech to add Disney PhotoPass photos to the Cinderella Castle Mural of Memories. For those unfamiliar, Disney PhotoPass pictures are those taken by the park's photographers who aim to capture images of Disney guests enjoying the park's rides and activities. Park attendees will be able to access the new activation through Disney's 'My Disney Experience app. In addition, the app allows users to save and share videos of the mural experience via a downloadable link option.
Image Credit: Snap
Now, theme park guests will be able to use Snapchat's AR tech to add Disney PhotoPass photos to the Cinderella Castle Mural of Memories. For those unfamiliar, Disney PhotoPass pictures are those taken by the park's photographers who aim to capture images of Disney guests enjoying the park's rides and activities. Park attendees will be able to access the new activation through Disney's 'My Disney Experience app. In addition, the app allows users to save and share videos of the mural experience via a downloadable link option.
Image Credit: Snap
Trend Themes
1. Ar-powered Theme Park Murals - Augmenting photo experiences with AR technology in theme parks can lead to higher guest engagement and new revenue streams for park operators.
2. Social Media Collaborations with Theme Parks - Partnerships between social media platforms and theme parks, like the one between Snap and Disney, offer new ways for guests to engage with brands and create online content that can help to increase brand awareness and social media reach.
3. Innovative Uses of Photopass Pictures - Exploring new ways to incorporate PhotoPass pictures, such as the Cinderella Castle Mural of Memories, into guest experiences can create unique and memorable moments that increase guest satisfaction and loyalty.
Industry Implications
1. Theme Parks - Theme park operators can leverage AR technology and social media collaborations to enhance guest experiences, increase revenue, and build brand awareness.
2. Photography Services - Companies that provide photography services to theme parks, such as Disney's PhotoPass, can explore innovative ways to leverage their products and services with AR technology and social media collaborations.
3. Advertising and Marketing - Advertising and marketing agencies can partner with theme parks and social media platforms to create impactful brand experiences that engage consumers and increase brand awareness.
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