The Kräusened Lager Appeals to Those with an Interest in Bohemian Beers
Katherine Pendrill — February 24, 2016 — Lifestyle
References: budweiserbudvar & foodbev
Budweiser Budvar is launching a new beer called the Kräusened lager in an effort to appeal to consumers with an interest in bohemian beers. With the rise of craft brewing, many consumers are eager to try new and interesting beer varieties. This particular product is designed to spark the curiosity of those who are interested in more traditional beers.
Unlike other beers, the Kräusened lager is made with same finishing technique used for bohemian beers. This means that the lager is unfiltered, unpasteurized and matured in Budweiser Budvar’s cellars in the Czech Republic. The beer is then put through a second fermentation process before it is transferred into kegs. The unique brewing process results in a crisp lager that has a much softer natural carbonation.
The launch of the Kräusened lager demonstrates a strong effort on the part of beer companies to expand their portfolios and pique customer curiosity about different beer varieties.
Unlike other beers, the Kräusened lager is made with same finishing technique used for bohemian beers. This means that the lager is unfiltered, unpasteurized and matured in Budweiser Budvar’s cellars in the Czech Republic. The beer is then put through a second fermentation process before it is transferred into kegs. The unique brewing process results in a crisp lager that has a much softer natural carbonation.
The launch of the Kräusened lager demonstrates a strong effort on the part of beer companies to expand their portfolios and pique customer curiosity about different beer varieties.
Trend Themes
1. Craft Brewing - Craft brewing is on the rise, creating opportunities for unique and interesting beer varieties.
2. Traditional Brewing Techniques - Using traditional brewing techniques can appeal to consumers interested in authentic and traditional beer experiences.
3. Curiosity-driven Consumption - Creating products that pique customer curiosity about different beer varieties can drive sales and brand engagement.
Industry Implications
1. Beer Industry - The beer industry can benefit from the trend of craft brewing by offering a diverse range of beer varieties.
2. Brewing Equipment Manufacturing - Manufacturers of brewing equipment can capitalize on the demand for traditional brewing techniques and provide specialized equipment for craft breweries.
3. Craft Beer Distribution - Craft beer distributors can take advantage of the curiosity-driven consumption trend by offering a wide selection of unique and interesting beer varieties to cater to consumer demand.
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