These New Carlsberg Beers Come in Three Varieties
Michael Hemsworth — October 13, 2022 — Lifestyle
References: carlsberggroup & foodbev
These new Carlsberg beers have been created in celebration of the brand's 175th birthday to provide consumers with a decidedly artisanal option to try out. The beers were created by the Carlsberg Research Laboratory and are meant to push the boundaries of brewing with a range of high-quality ingredients. The beers include the Carlsberg Brut Beer, Carlsberg Wheat Lager and the Carlsberg Barrel Aged Lager, which each come in elegant bottles to further convey the high-quality nature of the libation.
The new Carlsberg beers were created with the utmost attention to detail and help to bring the brand back to its small craft brewery beginnings. This also helps to connect with consumers with a penchant for craft beer.
The new Carlsberg beers were created with the utmost attention to detail and help to bring the brand back to its small craft brewery beginnings. This also helps to connect with consumers with a penchant for craft beer.
Trend Themes
1. Artisanal Beer - Beer lovers are increasingly seeking elaborate, unique, and exclusive beer options, allowing unique microbreweries and businesses to succeed in the market.
2. High Quality Ingredients - Beer manufacturers are engaging in a battle to source high-quality ingredients to craft exceptional quality beer, leveraging locally-sourced ingredients as much as possible.
3. Premium Packaging - Beer companies are increasingly using premium packaging without compromising on the quality of the drink to add perceived value to the customer and improve sales.
Industry Implications
1. Brewing Industry - Brewers are consistently creating experimental beers with high-quality ingredients and unique tastes, hoping to attract the ever-growing segment of beer enthusiasts.
2. Packaging Industry - Packaging companies are leveraging advancements in technology to create exquisite beer packaging that not only showcases the beer but also improves convenience.
3. Hospitality Industry - The Hospitality industry is consistently evolving from being the traditional sector to include unique hospitality concepts and locations to cater to industrial trends and segmented groups of customers.
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