The Bloom Passionfruit Soda is Premixed and Ready to Enjoy
Michael Hemsworth — May 1, 2021 — Marketing
References: quintessentialbrands & foodbev
The Bloom Passionfruit Soda is a new offering from Quintessential Brands-owned Bloom Gin that will offer consumers a decidedly complex refreshment to enjoy when looking for a higher-end alternative to existing options on the market.
The ready-to-drink cocktail is made with the brand's Passion Fruit & Vanilla Blossom Gin that has been combined with sparkling soda water. The drink thus has a 6.5% ABV and can be enjoyed right out of the bottle or on ice with a slice of lemon for garnish.
Bloom Gin Global Brand Director Elaine Maher spoke on the new Bloom Passionfruit Soda saying, "Gin consumers are constantly looking for new and exciting flavours. We are delighted to be giving them exactly what they want – a new ready-to-drink that’s not only made with zero sugar but packed with flavour. Made by our very own gin master distiller Joanna Moore, who has been experimenting with flavours for many years, Bloom Passionfruit Soda was created to meet the demand of consumers wanting new exotic flavours in a convenient and fuss-free format.”
The ready-to-drink cocktail is made with the brand's Passion Fruit & Vanilla Blossom Gin that has been combined with sparkling soda water. The drink thus has a 6.5% ABV and can be enjoyed right out of the bottle or on ice with a slice of lemon for garnish.
Bloom Gin Global Brand Director Elaine Maher spoke on the new Bloom Passionfruit Soda saying, "Gin consumers are constantly looking for new and exciting flavours. We are delighted to be giving them exactly what they want – a new ready-to-drink that’s not only made with zero sugar but packed with flavour. Made by our very own gin master distiller Joanna Moore, who has been experimenting with flavours for many years, Bloom Passionfruit Soda was created to meet the demand of consumers wanting new exotic flavours in a convenient and fuss-free format.”
Trend Themes
1. Complex Gin Cocktails - Consumers are looking for premium, complex gin cocktails in a ready-to-drink format, presenting opportunities for brands to experiment with unique flavor profiles.
2. Zero-sugar Beverages - The demand for zero-sugar beverages, such as the Bloom Passionfruit Soda, is growing as consumers become more health-conscious, creating opportunities for brands to offer healthier options without sacrificing taste.
3. Convenient Exotic Flavors - Ready-to-drink cocktails with exotic flavor profiles, like the Bloom Passionfruit Soda, offer consumers a convenient and fuss-free way to enjoy unique tastes, presenting opportunities for brands to explore new flavor combinations.
Industry Implications
1. Alcoholic Beverages - The trend towards complex gin cocktails and zero-sugar beverages in the alcoholic beverage industry presents opportunities for new product development and innovation.
2. Ready-to-drink Beverages - The demand for convenient and exotic flavored ready-to-drink cocktails, like the Bloom Passionfruit Soda, presents opportunities for companies to offer innovative, on-the-go products.
3. Health and Wellness - The demand for zero-sugar beverages in the health and wellness industry creates opportunities for brands to offer healthier options while still satisfying consumers' desire for flavor and convenience.
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