The Gordon’s Mediterranean Orange Distilled Gin is Limited-Edition
Michael Hemsworth — April 15, 2020 — Marketing
References: gordonsgin & thespiritsbusiness
The Gordon’s Mediterranean Orange Distilled Gin has been unveiled by the brand hot on the heels of the Sicilian lemon gin launched in February 2020 and is focused on delivering an exceptional zesty flavor profile for spirit enthusiasts to enjoy.
The gin features a 37.5% ABV and is achieved with Mediterranean oranges as its name denotes that will deliver a refreshing flavor on the palate. The spirit is recommended to be served over ice with tonic and garnished with an orange wedge along with a fresh rosemary sprig.
The Gordon’s Mediterranean Orange Distilled Gin is priced at £16.50 for a 700ml bottle and is available from select convenience store retailers as well as Tesco supermarket locations in the UK.
The gin features a 37.5% ABV and is achieved with Mediterranean oranges as its name denotes that will deliver a refreshing flavor on the palate. The spirit is recommended to be served over ice with tonic and garnished with an orange wedge along with a fresh rosemary sprig.
The Gordon’s Mediterranean Orange Distilled Gin is priced at £16.50 for a 700ml bottle and is available from select convenience store retailers as well as Tesco supermarket locations in the UK.
Trend Themes
1. Citrus-infused Spirits - The success of the Gordon’s Mediterranean Orange Distilled Gin shows room for innovation in producing citrus-infused variations of other popular spirits.
2. Premium Limited-edition Spirits - The popularity of the limited-edition Gordon’s Mediterranean Orange Distilled Gin highlights consumers’ interest in unique and premium spirit offerings.
3. Exotic Flavor Profiles - The use of Mediterranean oranges in the Gordon’s Mediterranean Orange Distilled Gin demonstrates the potential for other spirit brands to experiment with unique and exotic flavors in their products.
Industry Implications
1. Alcohol - The introduction of the Gordon’s Mediterranean Orange Distilled Gin highlights opportunities for innovation and expansion within the alcohol industry.
2. Retail - The launch and availability of the Gordon’s Mediterranean Orange Distilled Gin in select convenience stores and Tesco locations demonstrates the potential for revenue growth in the retail industry through unique and exclusive product offerings.
3. Food and Beverage - The market for citrus-infused spirits like the Gordon’s Mediterranean Orange Distilled Gin presents opportunities for innovation and growth within the food and beverage industry, specifically in the cocktail and mixology sector.
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