These Walkers Crisps Flavors are Arriving for the Holidays
Michael Hemsworth — October 27, 2023 — Lifestyle
References: walkers & talkingretail
These new Walkers crisps flavors are arriving as a festive lineup of snack products in the UK perfect for consumers to pick up ahead of their holiday get-togethers to serve to guests. The snacks include the Festive Turkey, Pigs In Blankets and Christmas Pudding varieties alongside the Sensations Thai Sweet Chilli option, which are each crafted with flavor and crispiness in the spotlight. The snacks are arriving in a range of pack sizes, depending on the flavor, which are priced starting at £2 and are arriving now at retailers while supplies last.
Senior Marketing Director Wayne Newton commented on the new Walkers crisps flavors saying, "As sharing occasions rise during the Christmas period, shoppers are on the hunt for savoury snacks that offer something extra special and will elevate their celebrations with family and friends. Launching the limited-edition Walkers flavours into PMP format for the convenience channel was an obvious choice or us as these formats continue to prove popular with shoppers and retailers alike, with PMPs remaining the number one contributor to crisps and snacks growth in value vs other segments."
Senior Marketing Director Wayne Newton commented on the new Walkers crisps flavors saying, "As sharing occasions rise during the Christmas period, shoppers are on the hunt for savoury snacks that offer something extra special and will elevate their celebrations with family and friends. Launching the limited-edition Walkers flavours into PMP format for the convenience channel was an obvious choice or us as these formats continue to prove popular with shoppers and retailers alike, with PMPs remaining the number one contributor to crisps and snacks growth in value vs other segments."
Trend Themes
1. Festive Flavored Snack Chips - Walkers crisps introduces festive-themed flavors for the holiday season, offering a unique twist on traditional snacks.
2. Limited-edition Flavor Launches - Walkers crisps releases limited-edition flavors in convenient pack formats, catering to the rising demand for special snack options during the Christmas period.
3. PMP Format for Convenience Channel - Walkers crisps taps into the popularity of price-marked packs (PMPs) to attract shoppers and retailers, contributing to the growth of the crisps and snacks segment.
Industry Implications
1. Snack Food Industry - The introduction of festive-flavored chips by Walkers crisps adds a new dimension to the snack food industry, providing consumers with unique and seasonal snacking options.
2. Limited-edition Food Products - The launch of limited-edition snack flavors by Walkers crisps creates opportunities for other food companies to follow suit and capitalize on the appeal of exclusive and time-limited products.
3. Convenience Retail Industry - Walkers crisps' decision to release price-marked pack formats for their limited-edition flavors presents an opportunity for convenience retailers to drive sales and meet the demand for convenient, festive snacks.
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