These New Flipz Festive Sharing Packs will Retail for £2 Each
Michael Hemsworth — November 19, 2020 — Marketing
References: pladisglobal & talkingretail
The Flipz festive sharing packs have been announced by Pladis in a bid to help make the snacks even more applicable for consumers through the winter months as they spend increased time indoors. The snacks will come in Milk Chocolate and White Fudge flavor options, which will come in 160 gram serving sizes that are perfect for sharing with family and friends alike. The product will retail for just £2 a pack, while festively shaped pretzels will make the treats perfect for festive occasions or perhaps even as a stocking stuffer.
Head of McVitie's Commercial and Seasonal Brands at Pladis Jonathan Bull spoke on the new Flipz festive sharing packs saying, "Christmas provides us with an opportunity to boost sales across all sharing formats as sharing snacks are so instrumental to the season. We expect this to ring particularly true this year, as more households spend time at home over the festive period. We’ve increased the size of our classic Flipz bags, plus added a ‘More To Share’ flash to drive visibility and strengthen appeal among these shoppers. Furthermore, the addition of novel shapes and on-pack seasonal cues – which include speckles of snow and a snowman ‘i dot’ – will help draw shoppers’ attention at festive fixtures.”
Head of McVitie's Commercial and Seasonal Brands at Pladis Jonathan Bull spoke on the new Flipz festive sharing packs saying, "Christmas provides us with an opportunity to boost sales across all sharing formats as sharing snacks are so instrumental to the season. We expect this to ring particularly true this year, as more households spend time at home over the festive period. We’ve increased the size of our classic Flipz bags, plus added a ‘More To Share’ flash to drive visibility and strengthen appeal among these shoppers. Furthermore, the addition of novel shapes and on-pack seasonal cues – which include speckles of snow and a snowman ‘i dot’ – will help draw shoppers’ attention at festive fixtures.”
Trend Themes
1. Festive Snack Sharing - Pladis is introducing new festive sharing packs for Flipz to cater to increased sharing moments during the winter months.
2. Holiday Packaging - The special festively-shaped pretzels and on-pack seasonal cues that come with the Flipz festive sharing packs have great potential in attracting shoppers during the Christmas season.
3. Affordability - The new Flipz festive sharing packs retail at an affordable price of £2 per pack, catering to buyers who are budget-conscious when it comes to snacks and refreshments for the holiday season.
Industry Implications
1. Snack Food - The snack food industry can explore creating more affordable snacks for the holiday season to cater to budget-conscious consumers.
2. Seasonal Marketing - Industries can tap into the power of packaging and seasonal cues that attract buyers during the holiday season, like Pladis' snowman 'i dot' and speckles of snow on their Flipz packs.
3. Marketing Strategies - Businesses can follow Pladis' example of increasing product visibility and strengthening appeal among shoppers through special packaging and ‘More to Share’ flashes, to drive sales during festive occasions.
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