Pure the Winery's Clean Products Introduce the Future of Wine
Laura McQuarrie — January 6, 2021 — Lifestyle
References: purethewinery & specialtyfood
Pure the Winery is inviting consumers into the future of wine with its zero-sugar, zero-carb wine that honors time-tested techniques and embraces innovation. Fans of red, white and sparkling wines will find something to please the palate without having to compromise on their values when it comes to healthy living.
While Pure the Winery's red wine is described as dry and smooth with fruity notes and a soft finish, the clear, golden-colored sparkling white offers a better-for-you choice for celebrating both everyday and milestone moments in an indulgent yet guilt-free way.
A new category of clean wine products are emerging to catch the eyes of wellness-minded consumers who are looking for natural wines without excess carbs or sugar.
Image Credit: Pure the Winery
While Pure the Winery's red wine is described as dry and smooth with fruity notes and a soft finish, the clear, golden-colored sparkling white offers a better-for-you choice for celebrating both everyday and milestone moments in an indulgent yet guilt-free way.
A new category of clean wine products are emerging to catch the eyes of wellness-minded consumers who are looking for natural wines without excess carbs or sugar.
Image Credit: Pure the Winery
Trend Themes
1. Clean Wine - With consumer demand for natural wines, there is an opportunity for wineries to produce innovative clean wine products.
2. Health-conscious Wines - Wineries can create and market wines that prioritize health-consciousness by reducing sugar and carb content while maintaining flavor and quality.
3. Innovative Wine Techniques - With the emergence of zero-carb and zero-sugar wines, there is an opportunity for wineries to explore and innovate in production techniques.
Industry Implications
1. Wine Industry - The wine industry can capitalize on the demand for clean and healthier wines by introducing new products and enhancing existing ones.
2. Health and Wellness Industry - The health and wellness industry can partner with wineries or invest in creating their own wine products to meet the needs of consumers looking for healthier options.
3. Hospitality Industry - The hospitality industry can offer a unique experience by adding zero-carb and zero-sugar wines to their menus, catering to health-conscious customers.
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