Karma Water's Patented Cap Keeps Active Ingredients Fresh
Laura McQuarrie — June 23, 2020 — Lifestyle
References: drinkkarma & prnewswire
Karma Water's beverages are protected with a Karma Cap right up until they're ready to be consumed—and activating the cap releases the fresh, active ingredients into the formula so that they retain the utmost nutritional value. The brand's wellness and probiotic water products are designed to be enhanced right at the moment of consumption, so that consumers can truly benefit from the nutritional claims that the brand offers. The brand makes Karma Wellness Water and Karma Probiotics Water products in a variety of refreshing flavors that are packed with seven essential superfruits, probiotics and vitamins.
Karma Water recently released a study showing how its products keep active ingredients fresh as compared to pre-mixed nutritional beverages and kombuchas.
Image Credit: Karma Water
Karma Water recently released a study showing how its products keep active ingredients fresh as compared to pre-mixed nutritional beverages and kombuchas.
Image Credit: Karma Water
Trend Themes
1. Fresh Ingredient Activation - Brands can develop innovative packaging solutions that allow for the activation of fresh ingredients at the moment of consumption, ensuring maximum nutritional value.
2. Wellness and Probiotic Enhancements - There is an opportunity for brands to create beverages that can be enhanced with wellness and probiotic ingredients, providing consumers with customizable, functional drinks.
3. Nutritional Claims Validation - Studies and research can be conducted to demonstrate the superiority of fresh ingredient activation in terms of retaining nutritional value, presenting an opportunity for scientific validation of product claims.
Industry Implications
1. Packaging - The packaging industry can explore innovative cap designs and materials that can activate fresh ingredients when opened, ensuring freshness and maximum nutritional value.
2. Beverage - The beverage industry can develop new product lines that allow consumers to customize their drinks with wellness and probiotic enhancements, catering to the growing demand for functional beverages.
3. Research and Development - The research and development sector can conduct studies and research to validate the nutritional claims of products that use fresh ingredient activation, contributing to the scientific understanding of the benefits of this innovation.
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