The Karma Wellness Water Elderberry Starfruit is Tasty yet Functional
Michael Hemsworth — October 2, 2020 — Marketing
References: drinkkarma & foodbev
The Karma Wellness Water Elderberry Starfruit is one of the latest flavors from the brand that will offer consumers a tasty option to choose when looking to quench their thirst and even support their overall health.
The drink is packaged with the brand's patented Push Cap that enables consumers to load the beverage with a proprietary blend of natural superfruits, vitamins and antioxidants. The drink is thus packed with 110% of the daily recommended amount of seven essential vitamins such as vitamins A, B12, D and E, while only having 20 calories per bottle.
The Karma Wellness Water Elderberry Starfruit drink will be launching at a variety of major US retailers now at a price point of $2.49 each.
The drink is packaged with the brand's patented Push Cap that enables consumers to load the beverage with a proprietary blend of natural superfruits, vitamins and antioxidants. The drink is thus packed with 110% of the daily recommended amount of seven essential vitamins such as vitamins A, B12, D and E, while only having 20 calories per bottle.
The Karma Wellness Water Elderberry Starfruit drink will be launching at a variety of major US retailers now at a price point of $2.49 each.
Trend Themes
1. Functional Wellness Drinks - Disruptive innovation opportunity: Develop functional wellness drinks that combine hydration with targeted health benefits.
2. Personalized Beverage Packaging - Disruptive innovation opportunity: Create personalized beverage packaging that allows consumers to customize their drink with added vitamins and antioxidants.
3. Low-calorie Nutrient-rich Drinks - Disruptive innovation opportunity: Produce low-calorie nutrient-rich drinks that provide a satisfying taste while meeting daily vitamin requirements.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Explore new ways to create innovative and functional beverages that cater to consumers' health and wellness needs.
2. Packaging Industry - Disruptive innovation opportunity: Develop innovative packaging solutions that allow for personalized customization and functionality in beverage products.
3. Wellness Industry - Disruptive innovation opportunity: Integrate wellness-focused features into beverage products to appeal to health-conscious consumers.
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